Amazon has a new feature! This type of seller is laughing...

At the beginning of 2021, Amazon launched a lot of new features.

Recently, some sellers discovered that the seller’s video responses appeared in the Answer section of the QA interface of some listings .

It is reported that in the previous QA module, Questions were initiated by customers and Answers were given by buyers and sellers who had purchased the product, but the content of the replies was limited to text.

Now, Amazon has added a new QA video response function, which allows sellers to better use videos to answer buyers’ questions. At the same time, this is also equivalent to sellers having another place to showcase the advantages of their products.

It is reported that this operation method actually has a great effect on conversion rate. For example, you may sell a waterproof lamp, and a customer may ask about the waterproof function of the product in the question.

Before, sellers could only use dry words to describe the product's excellent waterproof function. But now, you can use your mobile phone to take a photo of the product working in the water.

A simple video can dispel customers’ doubts. Moreover, this video will be permanently saved in the QA module, and future consumers can also see the seller’s video response when browsing the listing content.

The value of this video response is very high, especially for products that have some technical content.

However, this feature has just been launched and is only available to some sellers .

On January 5 , Amazon announced that it has launched a new bulk image upload tool that allows sellers to more easily provide images for Amazon products.

In the past, sellers could only upload one product image at a time and could only view the image upload status of one product. Now, with the help of the image batch upload tool, you can upload up to 5GB of product images at a time and view the upload status of all images in the image upload status report of the seller platform.

Due to logistics congestion during the peak season, Amazon announced on January 5 that it would purchase 11 aircraft from Delta Air Lines and Canada's WestJet Airlines, hoping to speed up delivery by expanding its cargo fleet.

The deal marks Amazon's first purchase of Boeing 767-300 aircraft, with seven from Delta and four from WestJet.