US online retail sales to reach $1.2 trillion in 2024, mobile shopping continues to grow

It is learned that recently, according to foreign media reports, in the first quarter of 2024, the growth of e-commerce sales in the United States accounted for 57% of the growth of total retail sales. It is expected that online retail sales in the United States will increase by 9.8% in 2024 to reach 1.2 trillion US dollars.

A survey on online shopping trends shows that 32% of American adults use smartphones to shop at least once a week, while only 21% choose desktop computers. This trend shows that mobile shopping is growing steadily and gradually surpassing desktop shopping.

In 2023, mobile shopping surpassed desktop shopping for the first time, accounting for 51% of all online sales. For the upcoming holiday season, 53% of online sales are expected to be made on mobile devices. Between January and July 2024, mobile accounted for 47.7% of purchases, up from 46.6% in 2023. This trend is not limited to the holiday season, as mobile shopping continues to rise every month in 2024. In January 2024, mobile shopping accounted for 46.7% of online sales, while in July 2024, mobile shopping accounted for 49.3%. Looking at the total from January to July 2024, a record $280.4 billion was spent through mobile shopping.

It’s worth noting that the mobile device mentioned here is most likely a smartphone, not a tablet. 76% of U.S. adults use smartphones to shop, while only 28% use tablets.

Factors driving the growth of mobile shopping include the emergence of mobile apps such as Amazon that enable shopping anytime, anywhere, as well as limited-time discount promotions during holidays.

In addition, the types of goods people buy are changing the market share of online shopping. According to the research, personal care products and groceries are the best performing products for mobile online shopping. In July 2024, 68.2% of online grocery sales came from mobile, while 77% of online sales of personal care products were completed via mobile phones. From January to July 2024, the total amount of online shopping spent on groceries was $66.9 billion, a year-on-year increase of 15%.

On the other hand, the share of mobile shopping for electronics and home improvement products remains low, with only 21.5% of online electronics purchases and only 33.3% of home improvement purchases made via mobile in July 2024. While these shares are an improvement over 2019 figures, growth in these two categories is significantly slower.

Author✎ Summer/
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