As the year-end sales are approaching, Black Friday and Cyber ​​Monday are just around the corner, and all cross-border sellers are making intensive preparations.

However, recently many sellers are furious: the order volume has dropped sharply, and the reason is that the natural rankings of a large number of keywords have disappeared! This has made many sellers angry:

"The keyword is gone! The product has dropped from the top ten to several hundred, and orders are dropping sharply. This is really urgent."

"Me too, I thought there was something wrong with the link, but when I contacted customer service it turned out everything was normal. I really don't understand what Amazon is doing"

In the same situation, the keywords for the main variants could not be found, and the ones that were not promoted fell behind, and sales also dropped sharply! "

What is the reason for the decline in the natural position of keywords?

Sellers now suspect that this is a new round of algorithm updates from Amazon.

After all, every time the algorithm is adjusted, there will always be a batch of links that are affected.

In summary, the fluctuations in the natural rankings this time may come from the following aspects:

1. Amazon system factors

Algorithm changes: Amazon's algorithm updates often reconsider factors such as keywords, conversion rates, and user reviews, causing the product's natural position to fluctuate. If the product's recent performance does not adapt to the new algorithm, it may be "systematically neglected."

System failures or loopholes: Occasionally, system failures will cause some data anomalies. Although they are generally repaired, the ranking fluctuations during this period are stressful.

2. Product issues

Decreased keyword matching: If your core keywords are taken away by your competitors or market trends change, and your keywords are not adjusted accordingly, it may cause a decline in traffic.

Product information adjustment: Modifications to titles, descriptions, images, etc. will also affect the indexing and ranking of products. If the system's re-evaluation of the new information does not meet expectations, traffic may temporarily "evaporate".

Inventory status: Insufficient inventory or out-of-stock directly affects search rankings. Amazon will consider your supply to be unstable and thus reduce your weight.

Evaluation fluctuations: An increase in negative reviews will directly lower the conversion rate, and low conversion will also affect keyword rankings. Sellers must handle negative feedback in a timely manner.

3. Competitors’ “strong attack”

Promotional activities "intercept traffic": A wave of promotional discounts or coupons issued by competitors may result in the traffic that originally belonged to you being snatched away.

Optimization competition: Your competitors have optimized product titles, images, and keywords, which may directly affect the stability of your rankings.

4. “Illegal factors” determined by the platform

Account or product violations: Even if you are not aware of any violations, if the platform detects behaviors such as fake orders and review manipulation, it may cause your keyword ranking to decline or directly restrict your traffic.

Currently, many sellers have reported that their orders have dropped sharply due to the disappearance of their rankings, but Amazon has not yet given an official response.

Faced with unstable traffic and disappearing rankings, during the peak season, everyone must always pay attention to Amazon’s policy updates and prepare plans in advance to respond in a timely manner!

The countdown to the big sale has started. Crisis and opportunities coexist. I wish you all good luck in overcoming the fluctuations and achieving higher sales during the peak season!