Brand new: PhotonPay 2.0 brand upgrade fully empowers the cross-border e-commerce industry

In order to help cross-border enterprises achieve global business growth and connect the global digital economy, PhotonPay officially announced today the brand upgrade of PhotonPay 2.0, aiming to provide cross-border enterprises with a one-stop solution for cross-border payments, in response to its brand slogan: NEXT GLOBAL, allowing cross-border businesses to reach every business opportunity in the world and win every business value in the world. Among them, the global multi-currency wallet was officially launched, with the global multi-currency wallet as the core, and a new generation of global acquiring, collection, card issuance, currency exchange, payment and other products were launched.

Since its establishment, PhotonPay has actively participated in the co-construction of the cross-border new economy, empowered enterprises through technological innovation, highly integrated cross-border payment and international financial technologies, independently developed a number of core technologies, enhanced the global competitiveness of enterprises, and helped the prosperity of the cross-border trade ecosystem.

It is reported that this upgrade not only brings a new visual experience to the brand, but also represents an innovative breakthrough in product system, security system construction and service experience.

Brand visual upgrade, starting from "new"

Brand design is the visual translation of corporate strategy. As PhotonEasy embarks on a global digital economic transition, the new LOGO uses the yellow/black color that combines vitality and financial technology, and adjusts the LOGO in different latitudes, further expressing PhotonEasy's broad global vision and pursuit.

PhotonPay's official website was officially launched and released to the public recently. PhotonPay's latest brand image uses yellow/black/purple brand colors, showing a simple and smart visual experience and a more humanized interactive experience, making the product "obvious" in front of the screen.

Product function upgrade, global acquiring/multi-currency wallet officially launched

As early as the end of last year, PhotonEasy had entered the testing phase of its acquiring products. After more than half a year, PhotonEasy's global acquiring (Payments) was officially launched today, supporting the world's five major card network groups and supporting different product forms such as cash registers, end-to-end and e-commerce platforms.

The access to payment acquiring products has prompted PhotonEasy to think about how to help companies control operating costs and improve operational efficiency, and how to provide customers with a more extreme user experience, thereby gaining more business opportunities.

The unified merchant platform independently developed by PhotonPay solves the complex multi-platform and multi-account management of enterprises. Only one platform is needed to manage and settle funds for different businesses in a unified manner, and the accounts are clear at a glance. Its multi-currency wallet (Multi-currency Wallet) was launched at the same time. Whether customers are engaged in international e-commerce platform business, independent station business, digital entertainment and other businesses, or want to collect, pay, and exchange money, only one "PhotonPay Wallet" is needed to complete all payment link-related businesses. For individual and corporate authentication entities , only one account is needed to achieve unified management; for group customers, PhotonPay Wallet supports wallet management and can provide customized solutions. Whether it is a branch, distributor, agent or employee, only one account and one wallet are needed. By setting up different user permissions, unified group management and unified fund management and settlement can be achieved.

Pain points of cross-border e-commerce industry

In the ever-changing cross-border e-commerce field, what remains unchanged is that cross-border service providers want to provide better solutions for cross-border enterprises. Traditional cross-border payment networks have difficult problems for cross-border enterprises:

First, capital management is difficult: overseas companies with multiple platforms and multiple business needs cannot achieve unified management of information flow and capital flow, resulting in low efficiency and high costs;

Second, operating and capital costs increase: Traditional payment networks are unable to conduct full-link risk control and intelligent identification for each industry segment, resulting in difficulties in compliance and more fraud;

Third, it cannot meet the needs of new digital economy companies going overseas: different industries such as independent sites, live broadcasts, short videos, games, and air travel have different demands for cross-border payments , and traditional payment networks cannot respond flexibly and provide one-stop services.

Powerful Open API, more flexible and efficient industry solutions

In view of the above problems faced by different customers, PhotonPay has proposed flexible, efficient and exclusive industry solutions. PhotonPay encapsulates its self-developed products and services into a series of APIs (Application Programming Interfaces), and customizes, modularizes and opens exclusive APIs for different companies to develop and use according to the different needs of different companies.

· For small and medium-sized enterprises

PhotonEasy provides a global multi-currency wallet. With simple operations on the PhotonEasy platform, the payment services required by the enterprise can be completed. This not only solves the visibility, accuracy and integrity of financial reconciliation, but also solves the problems of low efficiency, high cost and lack of unified management for small and medium-sized enterprises.

· For medium and large enterprises

PhotonEasy provides a customized Open API that is directly embedded in the company's internal system. It can not only manage internal data within the company's own platform, but also easily manage payment-related businesses and switch freely. It not only solves the cumbersome financial reconciliation, but also further solves the problem of efficient integrated management of the enterprise, thereby achieving more efficient and simpler management.

Bank-level security standards to protect cross-border e-commerce

In the overall layout of PhotonEasy, compliance and security are the highest principles of action. Whether it is fund security, data security or system security, all are fully protected with bank-level standards to escort cross-border e-commerce.

PhotonPay is committed to following the highest legal and compliance standards, actively embracing global supervision, and holds financial service licenses in the United States (MSB), Canada (MSB), Hong Kong, China (MSO), and other countries and regions. Financial licenses are being applied for continuously. On this basis, PhotonPay has obtained the highest level of security certification of PCI-DSS Level1 in the international card payment industry; strictly abide by the most stringent data protection PCI compliance requirements, self-developed privacy protection mechanism, use RSA keys and secure socket layer (SSL) for encryption, and perfect security protection measures to prevent financial fraud risks.

In order to ensure the smooth development of cross-border corporate business, PhotonEasy's professional risk control team has brought a new and comprehensive risk management concept. Its independently developed next-generation intelligent risk control engine (X-Engine) has taken all-round risk control measures, including accurate identification of risky behaviors, personalized risk control strategies, professional chargeback management and 3DS 2.0 super verification, etc., providing a one-stop acquiring risk solution. Through the intelligent compliance risk control engine, it can efficiently identify risky transactions, ensure the safety of merchant funds, and improve the efficiency of fund processing.

Full product capabilities to help cross-border enterprises achieve global business growth

In PhotonPay's view, a cross-border payment service platform that is safe, compliant, cost-controlled, with an ultimate experience and powerful functions is an inevitable requirement for the sustainable development of the cross-border e-commerce industry. With the further integration of funding policies and the international environment, the digital economy will inevitably become the mainstream. By then, cooperation with a more powerful cross-border payment platform will inevitably become the key to business development. How to provide enterprises with more complete technology, more extreme product services and more complete solutions is the key to PhotonPay's future success. PhotonPay's full product capabilities will help cross-border enterprises achieve global business growth.

Cross-border payment and cross-border e-commerce are interdependent. We hope that cross-border payment service providers, as the infrastructure of the cross-border industry, can provide cross-border enterprises with more compliant, efficient and complete payment solutions.

About PhotonPay

As a leading cross-border payment service provider in China, with many years of experience in the payment industry and a globally integrated compliance and risk management system, it provides global acquiring, global collection, global card issuance (virtual card business), exchange rate management, global payment and other product services, and is committed to providing safe, compliant, efficient, convenient and low-cost one-stop payment solutions for cross-border enterprises in China and even the world. So far, Guangziyi has branches in Asia, the United States, the European Union, the United Kingdom, Canada, Singapore and other countries, with business covering more than 150 countries and regions, and has helped more than 100,000 Chinese cross-border enterprises to successfully go overseas, and has processed more than 60 currencies for them.