Amazon operations should do these things well to achieve the "Black Friday" and "Christmas" promotions

Amazon operations should do these things well to achieve the "Black Friday" and "Christmas" promotions

 


Since the fourth quarter of each year has the most festivals, and Western consumers also have the habit of spending crazily during several key festivals at the end of the year, Amazon itself and European and American sellers are accustomed to calling the fourth quarter Profitable Q4, which is what we often call the "festival season." At the same time, Amazon sellers should make the following preparations.


1. Comply with Amazon FBA delivery requirements
Specifically, Amazon FBA requirements are as follows:
① Sellers should send all Black Friday and Cyber ​​Monday promotional products to Amazon distribution centers in advance;
②Sellers need to send Christmas promotional products to Amazon logistics centers in advance;
③Sellers can send promotional products in early 2021 to the logistics center

2. Timely delivery
Black Friday is only a month away, and hundreds of thousands of people are expected to sign up for Amazon Prime on this day, including those who sign up for a 30-day free trial. Cyber ​​Monday sales week will also bring a large number of customers to Amazon, and they all want to receive their packages in a timely manner, especially Prime members. Sellers must ensure that these needs of customers are met.

Super Saver Delivery (Amazon UK's free delivery event) will last until mid-December, and it is foreseeable that many Prime members will buy Christmas gifts during this period. Of course, many people will place orders at the last minute, and sellers should be prepared for the shopping rush on Christmas Eve. However, holiday orders and return deadlines will also be updated as Christmas approaches, so sellers should repeatedly confirm the dates and arrange delivery matters reasonably.

Royal Mail and USPS jointly provide UK sellers with a list of Christmas delivery deadlines. Other logistics companies will also release deadlines one after another. Sellers should confirm with the logistics companies repeatedly.

3. Sufficient inventory
Monthly storage fees will be charged between the 7th and 15th of the following month. In the fourth quarter, storage fees for oversized products were 2.67 times higher than usual, and fees for normal-sized products were 3.67 times higher than usual.

If sellers want to reduce storage costs and increase profits in the next three months, they can use the "Inventory" column in the Seller Center:

Set up automatic replenishment reminders with the RestockInventory tool. Reduce storage costs by dealing with slow-moving inventory and create removal orders with the Excess Inventory tool. Use SellerySmart Lists to identify products that may be subject to long-term storage fees.

4. Staff are ready
To ensure that there are enough reliable employees to fulfill orders on time, sellers should:

Be clear about when they can leave; set dates for their time off; consider hiring part-time staff to handle excess workloads; and account for weather conditions and major local events that could affect logistics.

5. Prepare packaging materials in advance
In the fourth quarter, wholesalers may run out of stock or take longer to provide packaging materials to sellers. In addition, many basic packaging materials will be slightly more expensive in January, so sellers are better off stocking up now. Q4 is also the season when packaging material manufacturers and suppliers launch new products, so sellers can update packaging materials and choose safer packaging supplies. You can also provide built-in instructions and cards, which can help sellers' brands stand out more.

In addition, now is the time to order holiday wrapping materials and improve your gift wrapping skills. Some gift wrapping DVDs or books can give sellers some pointers. Sellers can also take training classes.

6. Products should be listed and priced correctly
Take some time to check product information. Check out the best-selling products and their historical pricing. Use Sellery tools to check sales velocity and Buy Box percentage and adjust your sales strategy.

Check the Listings Quality and Suppressed Listings report, which will tell you if there are errors or missing data in the listing. Sellers can correct these defective listings according to Amazon guidelines.

If you need to view various detailed information about the product, you can contact Amazon customer service and apply to enable Category Listing Report.

7. Returns should be processed promptly
Once sales start to slow down in the fourth quarter, requests for returns and exchanges will come one after another. January is usually the peak of returns and exchanges. If the seller has inventory and is unwilling to accept returns, the customer can return it directly to the supplier. Although most suppliers are also unwilling to receive a large number of returns.

Another practice is for sellers to hold promotions after receiving returns and sell them at a cheaper price.

Sellers can participate in programs such as the Amazon Early Reviewer Program or Amazon Vine to review new or unlisted products and accumulate product reviews for customers to refer to when purchasing.




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