Etsy reveals strategic priorities for 2023: aggressively recruiting Indian sellers!

It is learned that according to foreign media reports, Pankaj Jathar, vice president and head of Etsy's global emerging markets, recently stated that the company will be committed to continuing to develop and invest in India to achieve long-term capital appreciation.

Etsy started recruiting Indian sellers in 2018. It was not until the end of 2022 that the platform integrated rupee transactions. In August 2022, the company appointed Pankaj Jathar as the country head for India.

When talking about the e-commerce opportunities in the Indian market, Pankaj Jathar said: "Everything we have done in the past four years is to understand the sellers in the market. We believe that India has a very strong market opportunity."

He added that Etsy has attracted tens of thousands of sellers in India over the past four years and that the platform has seen steady growth since the introduction of the Indian currency in October 2022.

“Currently, we are still in the early stages in India. We are recruiting sellers from all over India,” Pankaj Jathar further said.

When talking about the difference between Etsy and other online marketplaces such as Amazon and eBay, Jathar said: "Etsy is a paradise for small creators and individual entrepreneurs. When these small sellers enter large platforms, their products' exposure often decreases. But on Etsy, small sellers have the same exposure as large sellers. The technology behind Etsy's search, recommendation engine, etc. is all designed to support small and unique sellers."

As you know, Etsy was founded in 2005. As of now, Etsy has nearly 90 million buyers and about 5.5 million sellers worldwide. Sellers who join the platform can sell internationally.

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