Mexico's Easter sales in April are booming, and these categories are becoming more popular

It is learned that April is coming, and foreign consumers will also usher in Easter, one of the most important festivals of the year. As a country with a high proportion of Catholic and Christian citizens, Mexico attaches great importance to Easter, and many consumers regard this festival as a relaxing holiday.

The latest research shows that in Mexico, many consumers plan to travel during Easter, and the demand for travel-related products has also seen an increase in searches before the holiday. This year, Easter in Mexico will last from April 2 to 9, with home and travel being the areas of concentrated consumption.

According to official data from the Mexican Online Sales Association (AMVO), the most popular products in the Mexican e-commerce market this Easter include plant decorations, cosmetics, sunscreen, bikinis, towels and thermoses. AMVO predicts that online sales during the Easter period are expected to increase by 65% ​​to 11.497 billion pesos.

When it comes to payment methods for Easter online shopping, the study found that credit cards topped the list, accounting for 31% of total purchases, followed by personalized payments at 25%, bank transfers at 15%, and finally wallets (or digital wallets) and debit cards.

As for some of the most popular payment apps among consumers, the Mexican favorite is still MercadoPago, which accounts for 36% of sales. However, other brands such as PayPal and KueskiPay also stand out in the list, accounting for 15% and 14% respectively.

Easter is an important sales opportunity for Mexican online merchants. On this occasion, Latin American e-commerce platform Tiendanube released its second edition of its Mexican e-commerce research report, revealing some online shopping habits and data of Mexicans.

The report shows that in 2022, the categories with the highest e-commerce sales in Mexico will be fashion (19%), health and beauty (15%), and finally home and gardening (6%).

In terms of important e-commerce sales festivals, the report points out that BuenFin is the festival with the most merchants conducting big promotions, with 59.8% participating in 2022 and 40% of sellers participating in 2021. In addition to this period, Christmas is also an important sales node (58% of sellers participate), followed by the hot sale from May 23 to 31 (36.4%).

The report also highlights that in Mexico, 62% of online shopping orders take place on mobile devices, surpassing computers, and the most popular payment methods include credit cards (34.6%), buy now, pay later models (8.1%), digital wallets (7.9%) and debit cards (3.5%).

For consumers, social media is a key channel that influences shopping decisions. During 2022, social media channels accounted for 22% of orders converted, with Instagram being the preferred application for users, accounting for 62% of total social media conversions.

Editor✎ Ashley/

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