Amazon crushes eBay by a huge margin! Amazon's monthly visits in the United States reach 2.45 billion!

It is learned that the United States is twice the size of the European Union and is the third largest country in the world after Russia and Canada. As the world's largest economy, its e-commerce market is the second largest after China.

E-commerce in the United States, the most powerful market and leader in innovation

Although some people think that it is the country that represents the most exaggerated consumerism, it is also a leader in innovation and technological advancement. Despite the existence of trade barriers and fierce competition, online sellers are eager to enter this market. Mainly because the US e-commerce is a market full of gold for anyone.

The United States is considered one of the most attractive markets, but also one of the most competitive. As the country with the largest immigrant population, its racial and ethnic multiculturalism makes it prone to more diverse tastes and consumption needs.

How do online shoppers in the U.S.

According to the Digital 2023 study compiled by We Are Social and Meltwater, it is worth noting that of the 339.1 million people living in the United States, at least 311.3 million are active Internet users, which is 91.8% of the North American country's population. 246 million are active on social networks, and 383.4 million are connected to the web through their mobile devices.

Data from the US Department of Commerce show that e-commerce has become increasingly popular over the past decade, as evidenced by the growth in its sales figures. In 2022, total US e-commerce sales reached a record high of $1.03 trillion, equivalent to approximately 950 billion euros, with an annual growth rate of 7.44%.

From 2012 to 2022, annual e-commerce sales in the United States increased fivefold, an average annual growth rate of 16.4%. The largest increase was in 2020, when total sales increased by 42.4%.

According to Digital 2023, 268.2 million Americans shopped online in 2022, with an average annual spending of $3,374 (€3,114) per person. 46.8% of online shopping orders came from mobile phones.

The leader in U.S. e-commerce

According to Statista, the top e-commerce websites in the United States are:

1. Amazon: Approximately 2.45 billion visits per month.

2. eBay: Over 885 million visits per month.

3. Walmart: More than 410 million monthly visits.

4. Etsy

5. Home Depot

6. Target

7. Low's

8. Best Buy

9. Wayfair

10. Costo

How Americans shop online

Every week, 57.5% of people buy products or services over the Internet, 24.3% buy food, and 11.3% buy second-hand goods.

Main reasons for purchase and payment methods

Different factors drive each demographic to purchase. For the US, the top 5 online purchase drivers are as follows:

1. Free Shipping (61%)

2. Coupons and discounts (47.4%)

3. Simple return policy (38.7%)

4. Reviews from other buyers (37.3%)

5. Simple and fast ordering experience (33.4%)

6. Same-day delivery (31.6%)

Regarding payment methods for online buyers in the US, it was observed that 51% use credit or debit cards, while 30% use digital wallets. The rest are divided into other payment methods (9%), bank transfers (8%), and cash payments (2%).

Same-day delivery is gaining popularity in the US due to the increasing penetration of online channels. The use of same-day delivery in the US increased between 2020 and 2021. According to a survey, 24% of US online shoppers chose same-day delivery for pure-play purchases in 2020. As of February 2021, this percentage has risen to 36%.

It is learned that the leaders in the field of e-commerce logistics in the United States include Amazon, FedEx, DHL, UPS, XPO Logistics, DB Schenker and SF Express. In particular, FedEx and DHL have significantly strengthened their infrastructure dedicated to e-commerce in recent years and have formed multiple alliances with local small express delivery companies, aiming to cover most of the United States in terms of delivery. USPS also conducts business around online channel sales and launches services such as USPS Connect to meet the needs of small sellers.

Editor ✎Estella/

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