Annual review of the US e-commerce market in 2022: overall strong growth

It is learned that according to Comscore's "State of Digital Commerce" report, despite inflation and overstocking, the US e-commerce market still achieved strong growth in 2022, with sales exceeding $1 trillion for the first time. Mobile e-commerce, social e-commerce and holiday season sales also performed well.

The report shows that in 2022, U.S. online retail sales reached 1.09 trillion U.S. dollars, an increase of 11% over 2021. Retail e-commerce sales in the fourth quarter also hit a record high of 332.2 billion U.S. dollars, an increase of 18.1% over the fourth quarter of 2021.

The U.S. Department of Commerce estimates that e-commerce sales accounted for 16% of total U.S. retail sales in the fourth quarter of 2022. E-commerce sales accounted for 14.6% of total retail sales for the full year. eMarketer reported that global retail e-commerce sales reached $5.7 billion last year, accounting for 19.7% of total retail sales, an increase of 9.7% from 2021.

Mobile e-commerce

According to Comscore, mobile e-commerce sales in the United States increased 26.3% year-on-year in the fourth quarter of 2022, accounting for 38.4% of total retail e-commerce. Shopify reported that by 2022, 69% of merchant sales on its platform will come from mobile devices.

Social e-commerce

According to eMarketer, e-commerce sales initiated or completed on social media platform sites in the United States totaled $53.1 million in 2022, accounting for 5.1% of all online sales, compared to $39.5 million in 2021. About 36% of U.S. internet users are social e-commerce buyers, with Facebook being the preferred site. Social shopping is most popular among Generation Z consumers.

Category Growth

Online grocery sales grew significantly in 2022. According to Comscore, along with pet and baby products, groceries became the top-selling e-commerce category in the United States in 2022, with revenue of $219 billion; followed by apparel and accessories, with online sales of $175 billion, a year-on-year increase of 37%; computers and peripherals, with $117 billion; and consumer electronics, with $85 billion.

Holiday Season Sales

According to Adobe, U.S. consumers spent a record $211.7 billion online between Nov. 1 and Dec. 31, up 3.5% year-over-year. During Cyber ​​Week alone, the five days from Thanksgiving to Cyber ​​Monday, consumers spent $35.5 billion online.

U.S. holiday spending was brought forward in 2022 as merchants conducted a large number of promotions in November, enticing consumers to increase their spending that month. According to Comscore data, November sales accounted for 44% of total holiday sales, up from 38% in 2021, while December sales accounted for 28% of total sales, down from 34% in 2021. Analysts cited consumer concerns about product shortages as another reason for early purchases.

Editor✎ Ashley/

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