What are the factors that affect orders for Amazon’s off-site promotions?

I have been doing off-site sales for a few years. During this period, I always encounter many new and old sellers who ask these questions: Can I do off-site sales for new products without reviews? How is your performance? Is there any feedback? Are you sure you can get orders? Can I make a hot product by posting? Do I need more than 50% off to do off-site sales?

…
The questions raised by the experts are all about the effect of getting orders. After all, off-site promotion is also a considerable expense. Everyone certainly hopes that their off-site spending is worthwhile, effective, and profitable. But can service providers really get a lot of orders by posting a few posts off-site? ?

The answer is NO! ❌
The factors that affect the order are as follows:

1. Product demand

It depends on whether the demand for the product is huge and whether it is a rigid demand. When the daily sales of the BSR on the site are very small, the entire product audience is small and the demand is small, then it is a bit difficult to promote hundreds of orders through off-site discounts.

2. Listing quality

A listing is composed of a title, pictures, five-line description, product description, rating, etc., and its quality is also affected by these factors. Consumers search for a bunch of similar products through keywords. Will they be interested in clicking on your listing's main picture? Do your title and five-point description capture the consumer's purchasing needs? Does the listing have an A+ page? If not, is the text-only product description detailed? Are there any negative reviews on the homepage? Are there many reviews?

All of these will affect the conversion rate, so it is important to optimize the listing.

3. Discounted product price

The main fan base of the Facebook discount group is housewives. Everyone wants to get a bargain, so the discounted price outside the Facebook site should be below $20. A high discounted price or an inflated price will affect the order effect.

4. Is the delivery channel accurate?

This depends on the resources of the service provider.

5. Is the competition fierce outside the site?

Before placing an ad, you can check by yourself or ask the service provider to check whether competitors have recently launched off-site products and whether their prices are competitive. Then you can check whether your own off-site ad can win the prize.

I understand the anger of customers who spend money on off-site services but don’t place an order. They feel like they have encountered a scammer, because when we develop channel resources ourselves, there is also the risk of encountering scammers, and it is undeniable that there are good and bad people in the market now. But I don’t think there should be a serious service provider who will not work hard to promote the customer’s products and hope that the customer will not place an order, right? After all, if the customer places an order, it is also a recognition and publicity of the service provider’s channel, which is a win-win situation!

So, after reading it, will you have any other inspiration?

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