What is MollyBox? MollyBox Review

About MollyBox

MollyBox is a subscription-based cat supply set that includes 1 cat food of your choice and 9 surprise products (toys, snacks, canned food, daily necessities). In addition to quarterly or annual subscriptions, users can also purchase it on a monthly basis, with the unit price being around 300 yuan.

price

The MollyBox box contains a cat food of your choice and a variety of snacks, toys, cat litter and other pet supplies. A single box starts at 99 yuan and is divided into a basic version (99 yuan/one time), a standard version (199 yuan), an upgraded version (299 yuan) and a supreme version (399 yuan). It can be purchased one time, on a monthly or annual basis. The core of the product is to solve all the basic needs of raising cats in one stop.

Development Status

Since its launch in August 2017, MollyBox has more than 40,000 users and has completed a $13 million Series B round led by DCM and Digitalis (formerly Mars Ventures). In 2017, MollyBox's monthly turnover peaked at 1.8 million yuan, and in 2018, this figure rose to 20 million yuan.

Sales Channels

1. WeChat Mini Program

In addition to enjoying super low discounts for multiple subscription periods, the membership subscription system adopted by MollyBox also includes normal shipments during inventory shortages, regular mystery benefits, and priority shipping rights. These multiple membership benefits attract a large number of paying users.

2. Taobao store

MollyBox currently has nearly 80,000 fans on Taobao, and 7.1 million people have paid for the sales of a single best-selling product.

3. Xiaohongshu

MollyBox opened a store on Xiaohongshu and interacted with fans by posting notes or videos about related products. At the same time, fans will also take the initiative to share related content on Xiaohongshu, further expanding the brand's publicity scope and increasing brand exposure.

4. Weibo

Different from the content marketing methods of Internet celebrities in foreign countries, MollyBox adopts an interactive marketing method on Weibo. Fans can participate in the lucky draw by commenting, forwarding and liking. MollyBox will also reward fans with high interaction rankings based on the monthly fan interaction list. Through social media, they can interact directly with fans and attract fans to pay attention to and buy their products.

Development experience

-In August 2017, MollyBox was officially launched.

-In May 2018, MollyBox completed a multi-million dollar Series A financing.

-In March 2019, the MollyBox team reopened the e-commerce platform "24Beast" for pet dogs.

References