To successfully create a hit product, you must first have a hit gene, that is, the product itself has huge market potential; The process of creating a hit product itself has a strict logical sequence. The operation of an Amazon store that creates a hit product requires a completely new way of thinking that is adapted to the Amazon platform. Amazon is first and foremost a platform that values customers over sellers. It is a platform that values new products over old ones, and new categories have better conversion rates. It is product-driven and suitable for refining and deepening product categories. It relies on the product's own listing optimization to highlight the key points and make a certain listing perfect . Product selection is the key to success on Amazon, but many sellers have not found the right category for themselves. When selecting products, you must first identify the field you are familiar with, and at the same time, find the supply chain products you can play with while meeting the needs of the market and customers, and seek innovation and breakthroughs. Taking a differentiated route, you can completely innovate and do Amazon with a new way of thinking. " The core of a hit is the product, and the competitiveness of the product determines the sustainability of the hit. Differentiation is achieved by accurately positioning the product through price and the added value of the product, such as its appearance, color, and customization. Amazon’s on-site promotion is essential, and its root is to optimize the listing. The important parts of the listing are the title, pictures, keywords, and reviews. Doing them well is equivalent to optimizing the listing. Optimize the title settings and use keywords accurately. Rationally optimize the five elements, deliver goods promptly and quickly, guide customers to give good reviews, and then do some marketing on the site. In addition, it is also necessary to establish a professional customer service team to solve customers' problems before and after sales and improve user experience. Source: SellerGrowth |
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