Black Friday and Cyber ​​Monday ended perfectly! An inventory of key categories and hot search keywords in the US market!

Data from Square shows that during this year's Black Friday and Cyber ​​Monday, Square and Afterpay sellers had over 61 million transactions, and as consumers start their holiday shopping, sellers are seeing encouraging sales growth.

Peak shopping occurred at 11:15 a.m. EST on Monday, November 28. The cities with the most transactions were New York, Brooklyn, London, Los Angeles, San Francisco, Chicago and Toronto.

Alyssa Henry, head of Square, said that Black Friday and Cyber ​​Monday kicked off the 2022 holiday shopping season, but this is just the beginning. Sellers should use multiple sales channels such as online and face-to-face to achieve success, and use software such as marketing and loyalty programs to expand their business and attract customers.

Data shows that during this year's Black Friday and Cyber ​​Monday, buy now, pay later (BNPL) orders through Afterpay increased by 120%. This is consistent with Square's previous research results, which previously predicted that one in six Americans will use BNPL when shopping.

Gift cards were the best-selling item during Black Friday and Cyber ​​Monday this year, with more than 245,000 sold. The industries with the highest gift card sales were food and beverage, beauty and personal care, and health and fitness.

Square also revealed the popular categories during Black Friday and Cyber ​​Monday, as shown below:

Categories with the fastest sales growth:

• Food and beverages: 251%
• Hardware: 128%
• Travel and experience: 57%
• Automobile: 32%
• Footwear: 16%

Hot search keywords:

• PS5: 142%
• Gift Cards: 30%
• Toys: 40%
• Nintendo Switch: 132%
• Xbox: 100%

Popular online products:

• Beauty advent calendar
• Children's slide
• perfume
• Sports shoes
• Sportswear

Editor ✎ Nicole/

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