A guide to riding traffic during Amazon Prime Day

1. Price reduction promotion

For example, buy one get one free, discounts and price cuts. Price cuts are necessary, but never raise prices and then lower them. Changing the price of a product to show a bigger discount is in a gray area, and it is also questionable in law. So don't take the risk!

2. Grab the buy box

If you grab a shopping cart during Prime Day, congratulations, you’ve caught the traffic train.

3. Participate in BD and LD flash sales

Although you cannot participate in Prime Day flash sales, you can still participate as usual with BD and LD. You can find the investment manager to sign up for BD, and you can also participate during Prime Day with LD recommendation. Or you can find exclusive flash sales resources for Darkness Falls (linyu2048), which can turn no recommendation into recommendation.

4. Purchase control progress bar

Creating a progress control bar before a flash sale can significantly increase the conversion rate.

If you need any help, please contact Kat

5. Start EDM marketing

You can send emails to buyers from your store or other platforms, such as eBay and Wish. You can use these customer resources to promote your store and your Prime Day product listings, and tell them what discounts you have during Prime Day.

6. Optimize reviews

Good reviews can help your listing get a good position during high traffic periods. It is difficult to measure reviews at present, but if you control sales and review rate, you can still achieve the effect of accumulating good reviews and increasing weight. If there are bad reviews on the homepage, do something to remove them, because it will take a long time to delete bad reviews.

7. Related videos

This video is above the comment area. It is a video related to this product and has a very high conversion rate before the review.

8. Don’t stop advertising before Prime Day

When it comes to advertising, you have to spend money when necessary. After all, Amazon's traffic will at least double during Prime Day. Of course, many people may think that the advertising spending is too much, and they may not make enough money to cover the spending, so they dare not run ads crazily. What should we do at this time?

If advertising can't save your traffic and orders, either the advertising is not good enough or the product is not good enough. This means that your product still has a lot of room for optimization. Study and optimize it carefully. Treat this event as an opportunity to test your product and optimize it to welcome the real peak season.

9. Optimize the main products

Finalize the main product. Optimize the main picture so that people will focus on your product within three seconds! Pictures are one of the important ways for consumers to judge the quality of your product. It is also the key to determine the conversion rate. Note: Amazon stipulates that any information about Prime Day activities cannot be added to the picture.

10. Optimize your listing as much as possible

Look at other sellers' listings and then optimize your own listings. This includes optimizing prices, pictures, etc. If conditions permit, get A+ as soon as possible. The title can be slightly adjusted, mainly focusing on the optimization of pictures, copy descriptions and parameters. You can add more high-quality reviews with pictures and put them on the front page of reviews, mainly to increase conversion rate.

11. Drive off-site traffic

Post on social networking sites and deal discount sites outside the site, and add the #Prime Day# tag before your product. Sellers with resources can contact influencers for promotion, such as FB influencer promotion, or post on discount sites such as dealnews.

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A guide to riding traffic during Amazon Prime Day

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