On September 17, the number of downloads exceeded Amazon! Pinduoduo Temu became famous overnight!

It is learned that according to foreign media reports, data from SensorTower shows that Pinduoduo's cross-border e-commerce platform Temu has become the most popular Android shopping application APP in the US market just two weeks after its launch.

According to SensorTower data, on September 17, Temu's downloads ranked first in the Google Play Store rankings, surpassing Amazon and Walmart.

The report said that from the above ranking, it can be seen that Temu has achieved initial success in the US market. It is understood that Temu was officially launched in the United States on September 1, 2022. Currently, the platform has 15 product categories, ranging from fashion and beauty to pets and office supplies.

Jacob Cooke, CEO of WPIC, an e-commerce technology and marketing company that helps foreign brands sell in China, said Temu's extensive product catalog and affordable prices will attract more shoppers, but he is most concerned about whether Temu can create a new way of shopping for the U.S. retail industry.

Research from PYMNTS found that 70% of American consumers are cutting back on shopping in response to rising costs for essentials such as groceries and gasoline. In the past two years, American consumers' purchasing power has fallen by 12%, and their purchasing power is concentrated in food, housing and fuel.

In this context, Temu was officially launched, and its low-priced products, from hairpins to skirts, successfully attracted American consumers. It is worth noting that the report also stated that Temu’s target is not only the US market, but the US market is only the first stop, and it will enter other countries in the future.

It is learned that in order to celebrate the launch in the United States, Temu is offering a site-wide discount with no minimum purchase and free delivery for all goods. With the arrival of Halloween in the United States, Temu has launched a "Halloween Special Countdown", which will be the platform's first theme event in the United States. At present, many products are listed on the page, including pumpkin lanterns, spooky costumes and pet dresses, etc. Most of the products are priced below $10.

Editor ✎ Nicole/

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