Costco enters the fast fashion industry with TikTok's popularity exceeding 1.8 billion!

It is learned that users on TikTok and other social platforms have responded to Costco with a lot of positive comments, which will help Costco become a new fast fashion destination.

The "Costco clothing search" on TikTok has 1.8 billion views. Among the trending tags on TikTok, #costcofashion has 5.8 million views, #costcocouture has 5.1 million views, and #costcoropa has 5.3 million views.

TikTok posts include short videos from fashion influencers who share how to find deals on Tommy Hilfiger, Pendleton, Puma, DKNY, Uggs, Calvin Klein, Fila, etc. Costco's views have soared thanks to the powerful influence of these influencers.

This also increases the appeal of Costco's large display of casual and comfortable clothing in its sales area. California shopper Tiffany Weis praised Costco's comfortable clothing for being unexpected. The 53-year-old woman said that before 2020, she "never thought" of buying clothes at Costco. Jennifer Maldonna, who runs the @costcocouture TikTok account, said: I am very happy that many of the clothes I bought at Costco have been liked by my fans.

The social media campaign, which also took place on Instagram and YouTube, also brought Costco's in-store scavenger hunt experience online, offering buyers a wider range of product selection than a typical markdown.

Buyers also earn points for being able to get some of the hottest fashion brands and keep up with the trends. With gas prices rising and inflation out of control, any opportunity to save money is attractive. As high inflation depresses consumer spending, Costco can not only boost sales by offering specials on social media, but also enhance Costco's influence with the help of social media and influencers.

Editor ✎Estella/

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