Launching a global brand campaign! Wish’s road to brand advancement

It is learned that Wish recently announced the launch of its global integrated brand promotion campaign "YouWish", which will be promoted in multiple markets around the world in order to rebuild its image and customer awareness.

The YouWish campaign will launch in the US on August 15 before rolling out in the UK, Canada, Germany, Italy and Australia. It will run across TV and streaming, radio, digital, social, influencer marketing and PR.

It is reported that the campaign was developed by Wish in collaboration with advertising agency Whale, telling the story of what would happen if the Wish shopping experience became a reality. In the ad, the consumer is sucked into a portal into a new world where she sees an endless supply of unique clothing, cosmetics and accessories.

As part of the campaign, Wish is working with talented creators around the world to expand the reach of the #YouWish campaign. Wish is excited to be working with Adrian Bliss, Baby Tate, Harry Tate and the MLMA and believes they are the perfect partners to showcase how Wish can deliver a discovery-driven, personalized shopping experience for everyone.

Wish CEO Vijay Talwar said the event was "a major milestone following a year of incredible transformation for our business as we continue to deliver on our mission of building a greater world of discovery for our shoppers and merchants."

It comes after Wish launched a rebranding effort and the company recently revamped its shopping experience by offering faster delivery times and new consumer features. In February, Wish introduced an “invite-only” merchant selection process, meaning new merchants who want to sell on the platform need to jump through more hoops.

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