Americans also want to buy despite high inflation! This year's back-to-school season children's shoe sales are expected to grow strongly!

It is learned that according to a survey conducted by the Footwear Distributors and Retailers Association (FDRA) of the United States in cooperation with First Insight, sales of children's shoes are expected to grow strongly during the 2022 back-to-school shopping season.

The two companies surveyed 691 U.S. households and found that 78% of households plan to spend more or the same on children's shoes as last year. Specifically, 36% of households said they will spend a total of $200 on children's shoes, more than double the proportion of last year (17%); 63% of households said they will spend $75 or less on each pair of shoes, which is lower than last year (81%).

In addition, due to rising gasoline prices, 78% of households said they would shop online during this year's back-to-school season. Among them, 21% of households said they would buy children's shoes online. It is worth noting that social e-commerce shopping platforms are also very popular during this year's back-to-school season. 61% of households plan to use social media for shopping, with Facebook being the most popular.

Andy Polk, senior vice president of FDRA, said that supply chain issues are no longer the biggest concern of shoe retailers during this year's back-to-school season, but rather that consumers have tightened their budgets as the economy slows and inflation continues.

It is learned that American parents mainly focus on comfort and breathability when choosing shoes for their children. Some popular brands are Robeez, Pediped, Stride Rite, Mellisa, Umi, See Kai Run and Nike.

Editor ✎ Nicole/

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