Snap secretly acquires Th3rd! Following the GPT trend, a new intelligent chatbot is launched!

Snap, the parent company of Snapchat, has secretly acquired 3D scanning studio Th3rd for an undisclosed amount. According to media reports, four team members from the Netherlands-based Th3rd have joined Snap as part of the deal.

Th3rd’s website states that it generates digital 3D copies of people or products. Founded in 2014, Th3rd has been investing in AR-driven commerce in recent years and is developing a platform to leverage the technology.

It released a tool to convert merchant images into 3D files in April last year. In recent years, Snap has acquired a number of augmented reality (AR) companies. For example, Snap spent $500 million in May 2021 to acquire AR startup WaveOptics, which provides technical support for Snap's Spectacles AR glasses.

Snap acquired Fit Analytics in March 2021 and 3D and AR commerce company Vertebrae in July. Snap said last year that it had acquired augmented reality company Forma.

Snap this week announced a new business unit that will provide merchants and businesses with augmented reality (AI) solutions to integrate into their apps.

The new "Augmented Reality Solutions for Business" (ARES) division will allow businesses to use Snap's AR features in their apps and websites to engage users and create more immersive experiences.

It is learned that at the same time, Snapchat launched a new artificial intelligence chatbot. It uses the latest version of OpenAI's GPT technology.

Editor ✎Estella/

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