Amazon tests merging multi-site reviews and adjusts claims policies!
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On December 17, it was reported that in order to provide buyer reviews to consumers around the world, Amazon is trying to merge reviews for the same product posted by the same seller on multiple sites. According to Amazon customer service, this feature started on October 15, 2019 and is currently in the testing phase. During this period, some customers may see reviews from local and international buyers when viewing products sold globally, and global reviews will also help buyers make wise purchasing decisions when there are fewer product reviews. It is reported that the merged reviews will be displayed under the bold font "Top international reviews". At the same time, there is also an additional "Best International Reviews" section for the products with merged reviews. Recently, Amazon issued a notice, the specific content is as follows: We are making two changes to our A-to-z Guarantee Seller Response Policy to provide a positive and timely post-order experience for customers. You are responsible for responding to customer messages and return requests within 48 hours. If a buyer files a claim and you do not respond to the buyer, the claim will be approved and your account will be debited. We will no longer require you to "Reply to Amazon" when a buyer files a claim. Our team will review the information you and the buyer provided before making a decision. To help you avoid any potential or unnecessary A-to-z Guarantee claims, we will continue to ensure that buyers contact you or submit a return request within 48 hours before becoming eligible for A-to-z Guarantee resolution. If you dispute a claim, we still allow you 30 calendar days to file an appeal and provide new information so that we can investigate. You can find all buyer return requests on the Manage Returns page, and all buyer contact information can be found in the Buyer-Seller Messaging Service. This means that it is the seller’s responsibility to respond to buyer messages and return requests within 48 hours! If a buyer files a claim and the seller does not respond within 48 hours, then Amazon will automatically approve the claim and deduct the money from the seller’s account! On December 17, Amazon is launching a new campaign. For American brand sellers who add the "Amazon Pay" option on their websites, Amazon will provide them with free marketing to increase exposure. Brands who want to participate in this event need to fill out a form and wait for an invitation. However, it should be noted that only brands that activate the Amazon Pay service before February 21, 2020 are eligible to participate in the event. The marketing activities Amazon provides to sellers are as follows: 1. Push and expose products or activities in Amazon-related news. 2. Provide exclusive promotion services through Amazon Pay social channels. 3. Expose your product or brand through the “Possible with Pay” section of the Amazon Pay website. 4. Provide special promotion services through online seminars. Amazon’s post function is newly launched, and sellers can use the post function for free on the US site! The new post function has the following 4 functions: Show your brand on mobile devices through photos, text, videos, etc. Help consumers focus on brand shopping and discover and learn about your new products more conveniently. Use unique hashtags to make it easier for consumers to explore other posts in related categories. Provide consumers with a quick path to the product detail page, thereby encouraging purchases. On December 16, Amazon's audiobook company Audible launched a new app in India called Audible Suno, which features original audio series through numerous podcast options and video streaming apps (including Amazon Prime) to expand its influence in the highly competitive digital entertainment and streaming space in India. |
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