Grasp the buyer's purchasing trend! Target launches the "Target Zero" series of products!

Target has launched the "Target Zero" program in response to buyers' growing interest in products that help reduce waste. Products marked with the Target Zero icon in physical stores or online platforms mean that the product and packaging design are made of recyclable materials or reduced plastic materials, and are refillable, reusable or compostable.

Hundreds of new products and several existing items from Target's beauty, personal care and home essentials categories will be the first to be included in the "Target Zero Collection." Target plans to expand the "Target Zero" product assortment in the future.

Target said that "Target Zero" is in line with Target's sustainable development strategy. By making it easier for buyers to identify which products are designed to reduce waste, the zero-emission goal is also helpful in helping buyers decide to buy. In addition to finding products marked with the icon on Target store shelves, buyers can now purchase products on a section dedicated to "Target Zero" on target.com.

Editor ✎Estella/

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