Amazon display ads (SD ads), as a powerful assistant for capturing instant opportunities, with its rich creative materials and intelligent reach mechanism, make advertising more accurate and efficient.

Today, Amazon's display ads have been upgraded and transformed. On May 27, Amazon announced the launch of a new feature for corporate sellers - display promotion ads . This feature is tailored for Amazon Business Purchasing and is designed to help corporate sellers reach high-value corporate customers who tend to purchase in large quantities and multiple times more efficiently and at a lower cost.

Through the new display promotion ads, sellers can widely reach relevant customers on Amazon and third-party apps and web pages, automatically and dynamically adjust advertising creatives to adapt to various device screens and ad positions, and use machine learning technology to automatically optimize ads to achieve preset advertising goals.

Amazon Enterprise Purchasing Exclusive Function Obtains Large B-End Bulk Purchase Orders

As traditional B2B companies continue to move online, the global B2B e-commerce market is continuing to flourish.

According to research, the market is expected to grow strongly at a compound annual growth rate of 14.5% from 2022 to 2026, and is expected to reach a market size of US$36.2 trillion in 2026.

Amazon Business - a program for corporate buyers. Sellers who need to join the seller communication group, please contact customer service V: FLA66668888. Through Amazon Business, sellers can reach corporate buyers with bulk purchasing needs through the Amazon platform and provide them with corporate bulk purchasing prices, quantity pricing, etc., which is actually similar to the B2B model.

For corporate buyers, maximizing product exposure and successfully attracting high-quality audiences with high purchasing intentions is a crucial part of the advertising process.

Currently, Amazon Display Promotion has launched three exclusive features for Amazon Business Purchase:

Multiple placement exposure

Through display promotion ads, your products will be directly displayed on the homepage of the enterprise shopping website, search page, product details page, third-party apps and website ad spaces (including desktop and mobile).

Whether buyers are browsing the homepage or searching for specific products, they can see your products!

Discount display

If you have set up business-exclusive pricing or quantity discounts for your products, this unique pricing benefit will automatically appear in Sponsored Display ads customized for business customers.

This not only effectively attracts the attention of your target audience, but also ensures that buyers are aware of your discount information at the first time, thereby increasing purchase intention and conversion rate.

New audience targeting tags

Sellers can enter B2B in the search box to filter out accurate corporate buyers, add them to the Display Promotion Audience Promotion - Amazon Consumers for targeted delivery, and reach more potential customers.

Research shows that when advertisers use B2B audience segments in their Sponsored Display ad campaigns on Amazon Business, they see an average of 41.76% more impressions than when they do not use B2B audience segments in their audience targeting.

How to connect with more than 5 million high-quality corporate and institutional buyers on the Amazon platform and capture both B-end and C-end traffic?

Method: Log in to the seller backend, find account information → Your services → Activate Amazon Business Purchasing service to unlock more Amazon Business Purchasing B2B features!

1. Create an advertising campaign: Select "Advertising" in the Seller Platform menu > Click "Advertising Campaign Management" > Select "Create Advertising Campaign"

2. Select the ad type: Select "Display Promotion" and click "Continue"

Set the Campaign Name, Start and End dates, and Campaign Budget

3. Advertisement group settings: Select "Advertisement" in the Seller Platform menu

Create an Ad Group Name, select your advertising objective and optimization plan. If necessary, check the Cost Control option and set the expected cost.

4. Ad Group Format and Landing Page

Choose to use the "Image" or "Video" ad format, and decide whether the landing page is a "Product Details Page" or a "Brand Store"

5. Select products: Add the enterprise purchase products in the "Products to be promoted" section

6. Targeted delivery: Select “Audience” in the “Delivery” section, then select “Amazon Consumers”

If you select "Contextual Delivery", your ad will engage with your target audience in relevant contexts

7. Targeted Audience

Enter "LS - B2B - Amazon Business" and select and add your target audience. Set a bid for each audience

8. Add advertising materials: Add brand logo, ad title and ad pictures or videos

Check all ad settings and enable the ad after confirming they are correct.