eBay beats Amazon and successfully captures the hearts of Generation Z!

It is learned that according to foreign media reports, eBay CEO Jamie Iannone recently revealed in a telephone interview with TheStreet why eBay has become the preferred shopping platform for Generation Z.

Jamie Iannone said that the pandemic has made eBay more clear about the positioning of the platform. eBay hopes to occupy the top position in market segments such as sports shoes, watches, handbags, accessories, collectibles and auto parts. Obviously, eBay has succeeded. When Generation Z buys these items, they will first search and buy on its platform.

Jamie Iannone added that eBay is currently strengthening its involvement in the field of motor parts and accessories, which has huge room for development in the UK and German markets, and the main buyers are Generation Z.

Amazon dominates e-commerce fashion mainly in the two categories of electronics and clothing. However, it is not as good as eBay in the field of luxury goods or auto parts. Especially in the field of sports shoes, eBay far exceeds Amazon, with an average of one pair of sports shoes sold every 1.5 seconds on its platform.

eBay said that although GMV in the fourth quarter of 2021 fell 10.4% year-on-year and the number of active buyers fell 9%, its revenue increased 5% to US$2.6 billion. eBay remains confident in future development.

Editor ✎ Nicole/

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