US e-commerce will exceed $1 trillion for the first time in 2022! More than half of Generation Z don't like Amazon!

According to eMarketer's forecast, US e-commerce sales will exceed $1 trillion for the first time in 2022, totaling $1.065 trillion, accounting for 15.9% of total retail sales. From 2022 to 2025, the average spending of online buyers will increase at a compound annual growth rate of 11.6% to nearly $7,000.

However, according to the Coveo 2022 Relevance Report, 91% of US online consumers have encountered at least one problem when shopping online, such as:

• Slow website speed (35%)
• Unable to find the product they were looking for (34%)
• Confusing website or app navigation (29%)
• Concerned that retailers will misuse their personal information (59%)

The survey also specifically looked at the differences in spending between Generation Z and other groups, finding that:

• If they can quickly find the products they want on a shopping website, Generation Z will pay faster than other groups.
• If they can discover new and unique products or customized recommendations on shopping websites, Generation Z is willing to pay more for it.
• Generation Z is also the group that least likes to shop on Amazon. More than half (53%) of Generation Z say they don’t trust Amazon’s positive reviews and prefer shopping on other platforms.

Editor✎Irene/

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