2022 layout of high growth in the US market! This trend cannot be ignored

According to the latest data from eMarker, the US retail e-commerce market will usher in a new high in growth in 2022, and the US site is still a high-growth site that cannot be missed. Sellers cannot ignore this trend when planning to enter the US market.

According to the latest data from eMarker, US retail e-commerce sales will exceed $1 trillion for the first time this year, and e-commerce spending will have double-digit spending growth. From 2022 to 2025, the average spending of each online buyer will increase at a compound annual growth rate (CAGR) of 11.6% to nearly $7,000, while the total number of online buyers will grow at a CAGR of 1.9%.

While e-commerce sales will continue to grow across channels, the pace of growth will not be even:

Growth in e-commerce sales for desktop and laptop computers will slow as the segment loses market share, and growth in this segment will generally lag overall e-commerce growth through 2025.

Instead, consumers will make more purchases on mobile devices, which will exceed 40% for the first time this year. As consumers spend more time on mobile devices, sales on smartphones will account for 85.0% of mobile e-commerce sales this year.

Therefore, to keep pace with usage trends, sellers should focus on optimizing the mobile payment experience. PC-based e-commerce sales still outnumber mobile devices, so vendors won’t avoid it completely.

In 2022, eMarker predicts that payment service providers will also optimize for this trend, streamlining the checkout process with services such as mobile browser extensions for consumers’ mobile devices, tighter super app integrations, and new technologies such as shoppable videos.

Editor ✎ Xiao Zhu/

Disclaimer: This article is copyrighted and may not be reproduced without permission.