56% of consumers have already bought their products! Back-to-school season is heating up in the US!

It is learned that according to the latest survey by the National Retail Federation and Prosper Insights & Analytics, this year's U.S. back-to-school spending will hit a record high, expected to reach $74 billion, higher than last year's $71 billion.

The survey found that as of early July, more than half (56%) of U.S. shoppers had already started buying back-to-school supplies, and 85% of them said they still had half of the items left to buy.

The survey shows that more college students and their parents plan to shop for the 2022 back-to-school season compared to 2021, and each family is expected to spend an average of $1,199, which is basically the same as last year's $1,200.

In addition, it is expected that students and their parents in the K-12 education stage (kindergarten to high school, i.e. basic education stage) will spend a total of $37 billion during this year's back-to-school season. On average, each family will spend $864, about $15 more than last year.

It is reported that since 2019, back-to-school spending in the United States has increased by about $19 billion, and the average spending per consumer has increased by $223 compared to before the epidemic. Nearly half of the growth was driven by increased sales of electronic products, dormitory supplies and apartment furniture.

According to forecasts, average spending per back-to-school shopper is expected to increase by $168 in 2022 compared to 2019, and total U.S. back-to-school spending will increase by $11 billion.

The survey also pointed out that the popular shopping destinations for the back-to-school season in the United States are online (50%), department stores (45%), discount retailers (40%), clothing stores (37%) and electronics stores (28%). The main shopping destinations for consumers are online (43%), department stores (36%), discount stores (29%), office supply stores (27%) and university bookstores (26%).

It is worth noting that the arrival of Amazon Prime Day provides an opportunity for back-to-school shoppers, as 81% of shoppers said they will look for a lot of discounts to buy back-to-school supplies during the week of July 11.

Editor ✎ Nicole/

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