Etsy to invest more than $50 million to improve platform and customer service

It is learned that according to foreign media reports, Etsy recently announced that it will invest more than 50 million US dollars in one year to improve Etsy's online platform and customer service.

Brendan Mulryan, vice president of Etsy's membership services department, said that the $50 million will be mainly invested in the following areas, including team size (expanding by more than 20%), platform tools and resources, enhancing the seller community, and the ability to respond to customer inquiries.

It is understood that Etsy is currently investing in the following areas:

• Live Chat Support: Continue to shorten the response time to customers via email and strive to get through within 24 hours.

• Telephone callback: For buyers who prefer to talk to experts or specialists over the phone, the long waiting time is eliminated. Buyers can switch to the "agent" call back method in the "Help Center".

• Prioritizing urgent requests: Etsy is upgrading its systems to prioritize sellers with urgent issues.

• Expanding the Help Center and Navigation: Making it easier for sellers to get real-time messages and information, better manage their accounts, and potentially solve some minor problems themselves.

• Revamped account dashboard: Helps sellers understand key financial information such as fees, refunds and credits. It also further increases the clarity of tax documents to help sellers comply with the changing new requirements.

Here is a screenshot of the Etsy announcement:

Editor ✎ Nicole/

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