Mercado Libre is the preferred online shopping platform for Mexicans, with Amazon in second place, according to a study by the Federal Telecommunications Institute (IFT). However, it’s worth noting that Amazon has a higher reputation than Mercado Libre in terms of customer satisfaction. In addition, Facebook Marketplace ranked third in the IFT study, followed by Walmart, Sam's Club, Mercado Self-service Stores, Liverpool, Palacio de Hierro and Suburbia. IFT pointed out that Mercado Libre is currently one of the largest e-commerce platforms in Mexico, with a strong consumer base in Mexico, a market share of 63.7%, and the number of platform users is more than twice that of Amazon. According to market research firm Statista, in Mexico, approximately 84.5 million people had access to the internet in 2021, an increase of 3 million from 2020, leading to an increase in the number of online shoppers. It is learned that IFT predicts that by 2022, 75% of Mexican households will have access to the Internet, and the number of online shoppers is expected to continue to grow strongly. Editor ✎ Nicole/ Disclaimer: This article is copyrighted and may not be reproduced without permission. |
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