The US wine e-commerce market will be the largest in 2025! Aromatic wines are the most popular!

According to a survey by market research firm IWSR, the global alcohol market will grow by 66% between 2020 and 2025, with a value of $42 billion. The United States will lead the alcohol e-commerce market by 2025.

According to the IWSR survey, the global alcohol e-commerce market grew by about 12% in 2019 and 43% in 2020, and the market size has been further increased. Currently, Chinese consumers spend more in this area, accounting for about one-third of global spending.

It is learned that in the past two years, global consumer demand for organic wines, regional wines and rosé wines has soared in general. By market segment: in Canada and Japan, Pet Nat wines (pétillant naturel - natural sparkling) are the most popular; in the United States, sales of aromatic wines are growing exponentially.

It is worth noting that the IWSR survey also pointed out that among regional wines, French wine is the most popular, followed by Italian wine, Spanish wine, German wine and Portuguese wine. Among them, Portuguese wine has an increasingly high status in the international market, and Portugal has become the fifth most popular wine producing country. On the contrary, Australian wine is no longer so popular, and its overall export volume has dropped by 13% this year compared with 2019.

Editor ✎ Nicole/

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