Millennials warm up for holiday shopping in the US! Gift cards become the most competitive seed player!

According to a new Oracle Retail Consumer Survey, 52% of Americans have already started holiday shopping early, with 44% of them being millennials, due to concerns that global supply chain tensions will affect holiday shopping season deliveries.

Here are consumers' spending habits and plans for the holiday shopping season:

Hot selling categories

• 34% plan to buy more gift cards (60% of baby boomers and 44% of women say this is also the gift they most want to receive)
• 26% plan to buy fashion, home furnishings and electronics
• 25% of people want to buy beauty products
• 22% want to buy shoes

Fast delivery speed:

• 36% of respondents said fast delivery determines who they order from. 9% of consumers expect same-day delivery, 28% want 1-2 day delivery, and 41% want 3-5 day delivery.
• 30% said they would be angry if a shipment was delayed
• 18% are willing to pay more to ensure faster or guaranteed delivery

Avoid running out of stock

• 40% of people believe that out-of-stock items lead to a bad shopping experience
• 38% of people pay more attention to practicality and brand when purchasing products
• 22% are unwilling to wait until the product is restocked before purchasing it
• 37% will take part in Amazon Prime Day or Black Friday sales, while 26% will choose Cyber ​​Monday.

Editor✎ Irene/

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