Sellers, take note! Amazon is launching these new tools at the Accelerate Seller Conference!

It is learned that Amazon announced at the Accelerate Seller Conference that so far, more than 100,000 brands have started selling on Amazon's US site. In the 12 months ending June 30, 2021, the brand's sales increased by 60% year-on-year.

Additionally, at the event, the company announced a host of new tools, services, and benefits:

• Product Opportunity Explorer: This tool provides sellers with information about what customers are searching for, clicking on, buying, and not buying. It helps sellers "discover opportunities and launch new, high-potential products to meet customers' potential needs." The tool is currently in testing and is scheduled to be officially launched in 2022.

• Amazon Brand Referral Bonus: Sellers can earn a bonus of 10% of sales in the next two weeks when they direct traffic to Amazon.

• Search Analytics Dashboard: This feature enhances the existing Amazon Brand Analytics aggregate data reports, which include repeat purchase behavior, shopping cart analysis, item comparison, alternative purchase behavior, and demographics reports. This feature is expected to be launched in the United States in early 2022.

• Virtual Bundles: Sellers can bundle 2 to 5 related products and sell them as a package instead of shipping them one by one. By offering virtual bundles, sellers can increase the size of their shopping carts and increase the sales of bundled products by an average of more than 15%.

We also learned that last year Amazon invested more than $18 billion in logistics, tools, services, programs and teams to help sellers run their businesses and expand their customer base.

Editor✎ Irene/

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