The number of Walmart's third-party sellers has exceeded 100,000!

According to Marketplace Pulse, Walmart's market size has doubled in twelve months, and the number of third-party sellers has exceeded 100,000. This is the second consecutive year that Walmart has doubled its growth.

Walmart is now adding nearly 5,000 new sellers per month after reaching 50,000 third-party sellers in July 2020. As with other marketplaces, many of these sellers have never been active, with only 35,000 of Walmart’s 100,000 sellers currently listing products for sale. Still, Walmart’s active seller count is growing faster than it’s losing sellers.

Data shows that Walmart's GMV increased by more than 100% in 2020. Although much smaller than eBay, Walmart has become the second most important marketplace for many sellers.

The number of international sellers is also growing. In March, Walmart announced that it would open its third-party marketplace to sellers outside the United States, removing the previous restrictions that were limited to the United States. In July, 15% of new sellers on Walmart came from China, and this number is increasing every month. Soon, 1,000 sellers from China will be added every month, and more and more international sellers are pouring into the market.

Walmart told investors in February that it will significantly increase the number of third-party sellers on its platform in 2021, and will do so by partnering with Shopify and BigCommerce and expanding to international sellers. The increase in the number of sellers has made infrastructure parts such as Walmart's transportation and advertising a focus.

Walmart is reportedly actively promoting sellers to use its Walmart Fulfillment Service (WFS) warehouse service. The number of sellers using WFS is growing faster than the number of sellers offering two-day delivery from its warehouses. In addition, Walmart is also making more options compatible with its Walmart+.

Editor✎ Irene/

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