What is Mixpanel? Mixpanel Review

Introduction to Mixpanel

Mixpanel is headquartered in San Francisco, with offices in New York, Seattle, London, Barcelona, ​​and Singapore.

Mixpanel serves more than 26,000 companies from a variety of industries around the world, including Samsung, Twitter, and BMW.

Mixpanel Features

1. User operation records are more valuable than simple browsing records

There are many ways to measure user engagement, but page views are not one of them. Make your product better by measuring what users do, not how many pages they view.

2. Mixpanel can answer any question you have about your data

Many companies have long used page views as an important measure of product success. Page clicks are an important metric because they are easy to count, but they cannot tell you the specific level of user engagement on the page. Mixpanel can help you understand what users do on your page by detecting user actions instead of user click rates.

3. Answer complex questions in a simple way

Typically, data manipulation involves interacting with a database through SQL queries, which is great for engineers but difficult or unnecessary for everyone else. Mixpanel's segment visualization tool queries by visualizing your problems. You can view data just like writing an email.

4. Strong data analysis capabilities

The power of Mixpanel is that it can answer some of the most important and complex questions you ask, which can give you a deeper understanding of your own data.

Mixpanel Price

Mixpanel offers a free account with limited features. To unlock the full functionality of the tool, pricing starts at $779 per year.

Mixpanel Development History

In October 2010, Mixpanel released an email analysis tool;

In November 2010, Mixpanel allowed developers to provide real-time analytical data to users;

In January 2011, Mixpanel UI changed drastically, and the monthly data volume increased by 40%;

June 2011, Mixpanel Streams: Monitor user activity on your website in real time;

In May 2012, Mixpanel received $10.25 million in Series A funding led by Andreessen Horowitz.

In April 2018, founder and CEO Suhail Doshi announced his resignation as chairman of the board. He was replaced as CEO by Amir Movafaghi.