Amazon has launched another major move this time!

At the recent CES, Amazon announced a piece of news that excited advertisers - through Amazon Marketing Cloud (AMC) , advertisers can query up to five years of shopping data!

What does this mean? Let’s find out!

What is AMC? Why is five-year data so important?

Let me first introduce AMC (Amazon Marketing Cloud) to you . It is a powerful data analysis tool launched by Amazon. Advertisers can use it to easily obtain consumer behavior data on Amazon and conduct detailed analysis and report generation.

In the past, AMC could only provide 13 months of data, which was too restrictive for advertisers, and the long-term impact of advertising effects could not be effectively presented.

This major upgrade directly extends the data time span to five years, which is a stabilizing force for sellers who are formulating long-term advertising strategies.

1. Accurately understand the consumer purchase cycle

Five years of data gives you deep insights into consumers’ buying cycles.

For example, in the case of consumer electronics, advertisers can learn how long it takes consumers to consider purchasing accessories after purchasing a new phone, or which groups of people are the first to respond when the next generation of products is launched.

For seasonal products, such as ski equipment and outdoor products, five years of data can help sellers accurately grasp consumers' purchasing time, peak purchasing periods, and fluctuations in purchasing enthusiasm, so that they can prepare inventory and marketing strategies in advance and avoid "blind" advertising.

2. Accurately portray consumer portraits

With five years of data, advertisers can have a more comprehensive understanding of consumers' purchasing preferences, brand loyalty, price sensitivity and other dimensions, and then segment target groups and develop personalized advertising strategies.

For example, sports enthusiasts can be further divided into consumers who prefer outdoor activities and consumers who prefer indoor sports, and different advertisements can be delivered according to the needs of different groups.

3. Optimize advertising strategy and budget allocation

The allocation of advertising budget is often a difficult point in sellers' operations.

Through five years of data analysis, sellers can find out which advertising formats, delivery time periods, and audience groups are most effective, thereby accurately locking in advertising strategies and improving ROI.

You no longer need to blindly try and error, but can find the most cost-effective advertising method through data analysis results.

Not only that, the launch of the AMC crowd function further enhances the accuracy of advertising.

Through this feature, sellers can accurately place advertisements based on consumers’ search behavior and purchase data, thereby maximizing exposure and conversions.

What is the current status of function opening?

Sellers who want to try out these features can contact your merchant manager for more details and see if they are eligible.

Conclusion

Amazon Interview Question Bank 2025