Amazon FBA is causing trouble again? A large number of sellers received performance warnings

Amazon FBA is causing trouble again? A large number of sellers received performance warnings


2025 has just begun, and Amazon has started to "rectify" again!

This time, new FBA shipping regulations have come out, and many sellers have received performance warnings, causing panic!

What happened? Let's take a look 👇



New rules for FBA shipments: The tracking code must be filled in correctly, otherwise points will be deducted!


Recently , Amazon has introduced stricter requirements for tracking information for FBA shipments .

Many sellers received performance warnings directly because they did not fill in the tracking code or filled it in incorrectly!

Many sellers are complaining:

"UPS and FedEx picked up the goods and followed their procedures. They didn't give me any reference information. How can I fill in the tracking number?"

"I want to smash my computer when I report an error. How can I handle hundreds of orders?"

"The performance defect rate has soared to 14%. I'm panicking!"

"When there is a lot of cargo, I have to urge the logistics department to confirm the delivery time every day. It's really torture!"

Amazon's actions are really a headache, but some sellers have already prepared for it:

💡 Solution:

Communicate with logistics in advance: let the logistics company affix the tracking number according to the box number. It is worth adding a little labor fee for one box!

Stick the labels yourself: Ask the freight forwarder to send the labels to you directly, and stick them on yourself before domestic shipment. It’s safer!

Find an overseas warehouse: arrange for the overseas warehouse to help you fill in the labels in advance, saving time and effort!



FBA shipment performance indicators, don’t step on these 5 missteps!


It’s time to check out the backend shipment performance page . Amazon has 5 strict indicators watching you👇

Missing tracking information → No tracking number uploaded or incorrect tracking number entered

Incorrect labeling - Product related → Barcode cannot be scanned, wrong labeling (tolerance rate 0.65%)

Missing labels - Product related → Missing barcode, missing suffocation warning (tolerance rate 0.69%)

The number of items in the box is inaccurate → the quantity shipped is inconsistent with the plan (tolerance rate 2.48%)

Other label defects → The label is not attached properly or is attached crookedly (tolerance rate 1.37%)

⚠️ Note: Each indicator has an acceptable rate, exceeding it may directly affect your shipping permissions!

How to stabilize FBA performance? 3 tips to help you do it!


1. Performance warning? Don’t panic, deal with it immediately!

If you see performance anomalies in the background, deal with them immediately, don’t delay!

✅ 2. Make up for what is missing! Don’t let small problems become big problems!

Tracking number, label, number of boxes, product information, check each item one by one and make up for what is missing!

✅ 3. Final inspection before shipment!

Check the label, quantity, tracking number before shipment, and update the background information in time.

📅 Delivery time: It is not good to be too early or too late, it is best to control it within 1 week.

Don’t let Amazon’s new regulations hold back your business!

Amazon's rules will only become stricter and stricter. The compliance of FBA shipments directly affects your account security! Once your performance declines, the consequences are serious:

Shipping Restrictions : New shipments cannot be created

Poor account performance: affecting ranking and traffic

Inventory backlog: Storage fees will still be deducted if the inventory cannot be shipped

📝 To sum up:

The label is attached correctly, the tracking number is filled in correctly, and the goods are shipped on time!

If you complete these three steps, your performance will be stable and delivery will be stress-free!

Dear sellers, 2025 is just the beginning, and competition will only become more intense and the rules will become more complicated. Only by understanding and preparing in advance can you move forward steadily in the storm!

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