After the epidemic eases: US online shopping demand is on a downward trend!

It is learned that according to the sales trend analysis of the social platform StitcherAds, as of June 14, 2021, offline sales accounted for 37% of total retail sales in the United States, an increase of 19% from 2019. Offline sales represented by in-store purchases reached their highest point in June this year. In contrast, the number of online shoppers in the United States has decreased.

It is learned that since July 1, 2019, offline sales in the United States hit their lowest point on March 30, 2020, accounting for less than 5% of total sales, and reached their highest point on August 3, 2020, close to 50% of total sales. Since then, during the epidemic, offline sales have dropped significantly again, and online sales account for the vast majority of total retail sales in the United States. Currently, as the epidemic eases, offline sales have begun to increase again.

Jonny Ferrentino, customer director at StitcherAds, said that American consumers are constantly moving across various devices and channels, and retail marketers must do everything they can to attract consumers' attention in order to drive sales. As the epidemic eases, there is a trend of increasing offline consumers and decreasing online consumers. Retailers need to combine the advantages of online and offline shopping to provide better services for omni-channel shoppers.

Editor ✎ Nicole/

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