Under the focus of the world, the 2024 US presidential election came to an end, and Trump was unexpectedly re-elected!

For many cross-border e-commerce sellers, this is a heavy "depth bomb". Why do you say that?

Looking back at his trade policies during his tenure, we have already seen the "iron fist" of tariffs.

With this "tariff strongman" taking office again, it is foreseeable that the business of cross-border sellers will become more complicated in the next few years.

Below we analyze the five key impacts that Trump’s election may have on Chinese sellers.

Tariffs soar, North American market under great pressure

Trump has repeatedly threatened to impose higher tariffs on imported goods, especially on Chinese goods.

It is said that this time the tariff on all imported goods will be increased by 10%, and the tax on some Chinese goods may even be as high as 60%.

What does this mean? It means that the costs of Chinese sellers in the North American market have increased dramatically, and the products that rely on price advantages may soon no longer be competitive.

This is undoubtedly a huge test for Chinese sellers who have been focusing on the US market. If tariffs continue to rise, sellers may have to reconsider their pricing strategies and supply chain layout, and may even diversify their business to more overseas markets to reduce their dependence on a single market.

Trump has always supported the devaluation of the US dollar to enhance the competitiveness of US exports. This seems to be good for American manufacturing, but it is "very chilling" for us cross-border sellers who rely on US dollar settlement.

The depreciation of the US dollar means that every payment received by the seller will shrink after being converted into RMB, and the profit margin will be directly squeezed.

If the US dollar continues to fall in the future, sellers will need to plan their currency reserves in advance and consider multiple settlement methods to diversify risks.

Trump publicly supported TikTok many times during his campaign and registered his own account @realdonaldtrump on the platform, which also implies that TikTok will be more accepted in the United States in the future.

For cross-border e-commerce, this is a great opportunity to expand overseas users.

In particular, platforms such as TikTok, which are mainly based on video content, are an excellent channel to help sellers increase product exposure and establish brand image.

Taking advantage of this "window period", everyone might as well try more TikTok advertising or influencer marketing to let more American users see their products!

Intellectual property is strictly controlled and compliance requires caution

Cross-border logistics encounters setbacks again

The Trump administration’s policies may also affect the global logistics and transportation network, especially changes in U.S. customs policies and port management.

If the customs clearance process becomes more complicated or logistics costs increase, sellers should pay close attention to these changes so as to adjust their shipping strategies in a timely manner.

In addition, if the North American Free Trade Agreement is reviewed, the logistics costs and customs clearance efficiency of cross-border e-commerce may be further affected, so everyone must make arrangements in advance when stocking up for the peak season.

No matter which president is elected, cross-border sellers need to be prepared for danger.

Trump’s election this time will indeed make the cross-border market full of challenges, but it may not mean there are no opportunities! When deploying the North American supply chain, we might as well disperse resources to prevent market risks from being too concentrated.

At the same time, product strength is the foundation of survival. Only by truly catering to market demand, improving product quality, and maintaining flexible adaptability can we calmly cope with the storms in the next few years!