What is Yanhang Going Global? Yanhang Going Global Review

About Yanhang

1. Yanhang Global specializes in assisting Chinese brands/enterprises to expand overseas, with three core businesses:

• Practical training on e-commerce platforms from 0 to 1 and 1 to N;

• High-quality compliance implementation plan for Chinese sellers in Southeast Asia;

• In-house training, one-to-one solutions.

2. With Shopee, Lazada and other platforms as the core, help Chinese brand companies successfully expand into Southeast Asia.

Service Advantages

• Yanhang Chuhai was founded in Shenzhen, with annual sales of over 100 million. The founder's free brand Han River has repeatedly ranked first in the kitchen appliance category on the Indonesian Shopee platform, and on September 9, 2021, it became the fourth in the entire site category in Southeast Asia.

• The Yanhang overseas team has the experience of operating platforms from 0 to 1, standardized operational procedures, and experience in replicable and scalable compliance operations, helping Chinese companies’ internship brands to successfully expand overseas.

Development History

-In August 2019, founder Ze Jian went to Indonesia to investigate the market.

-In October 2019, the kitchen appliance brand Han River was founded, named after the "Han River" in Chaoshan.

-In January 2020, co-founder Ze Feng started his business in Southeast Asia and chose the Lazada platform.

-In June 2020, Zefeng Lazada store became a KAM in the category, ranking second in the category.

-In December 2020, Han River topped the sales list in its category on the Indonesian Shopee platform for the first time, surpassing Philips.

-In September 2021, Han River entered the top five of Shopee's Southeast Asia site for the first time, ranking fourth; Ze Jian, Ze Feng and Ze Ming co-founded Yan Hang to assist Chinese brands in landing in Southeast Asia.