The Autumn Membership Day has just ended, and many sellers may lament that their performance was not as good as expected.

Competition is fierce, traffic is dispersed, and many consumers are not aware of autumn promotions and are looking forward to the traditional Black Friday and Cyber ​​Monday.

According to the latest report, retail sales during Black Friday and Cyber ​​Monday in the United States this year are expected to increase by 5% year-on-year to a record high of $75 billion!

Just now, Amazon also announced the Black Friday Cyber ​​Monday schedule for each site, sellers should hurry up and make arrangements!

Black Friday and Cyber ​​Monday schedule for each site

US Station: November 21st - December 2nd

Canada: November 21st - December 2nd

European sites (UK, Germany, France, etc.): November 21 - December 2

Japan: Early bird period November 27th - November 28th, official promotion November 29th - December 6th

Australia: November 19th - December 2nd

Mexico: November 28 - December 2

Brazil: November 22 - December 2

Singapore: November 21st - December 2nd

Black Friday and Cyber ​​Monday are Amazon’s most important annual promotional festivals, with huge traffic, making it a great opportunity for sellers to showcase their skills.

If you want to seize the opportunity of explosive orders during Black Friday and Cyber ​​Monday, you must know these operational suggestions👇

During big sales, Amazon's policy monitoring will be more stringent.

Sellers need to pay close attention to the health of their accounts and ensure that there are no abnormalities in the policy compliance section.

If a "yellow" or "red" warning appears, it must be resolved immediately , otherwise it may affect traffic during the promotion period.

Some novice sellers often make mistakes when setting discounts, and end up setting 80% off as 20% off!

It is more likely that overlapping discounts will result in “zero-yuan purchases”, resulting in heavy losses.

It is recommended to strengthen internal management before the big sale, especially to conduct multiple confirmations on the approval process for promotional discounts to avoid operational errors.

Be sure to check the listing content before the big sale to ensure that there are no sensitive words or illegal characters .

Especially if the product is updated, the Listing should also be adjusted synchronously to ensure consistent information.

In addition, brand registration and joining the Transparency Program are also effective ways to reduce copycat sales and avoid tampering and shopping cart loss.

Inventory management during the peak season is crucial. Sellers need to plan their inventory reasonably based on historical sales data to avoid out-of-stock or slow-moving inventory.

Advertising competition during Black Friday and Cyber ​​Monday was extremely fierce, especially for popular keywords.

Small and medium-sized sellers can avoid highly competitive big words and rely more on long-tail keywords and core words for precise delivery.

At the same time, pay attention to time differences and allocate budgets reasonably to ensure maximum advertising exposure.

In short, Black Friday and Cyber ​​Monday are the most important promotional festivals of the year, and opportunities are rare.

Only by making preparations for account health, inventory management, advertising optimization, etc. in advance can we seize the traffic dividend and achieve explosive sales! I wish all sellers a smooth promotion and a surge in orders in advance!