It is getting more and more difficult to do business on Amazon these days! Many sellers have recently complained: **The decline in orders this year is too weird! **Some sellers even said, "This is the most difficult year for me in the past 8 years!" 😩

At the same time, the replacement rate of sellers on the Amazon platform is also at a high point!

Relevant data shows that by the end of 2024, Amazon will have 9.7 million sellers, of which 1.9 million will be active sellers!

Amazon sellers see sharp drop in sales

From the beginning of this year to now, many sellers have reported that the order volume has declined significantly, and this sluggish state has continued for several months.

Some categories are particularly abnormal. For example, sellers in the auto parts industry said: At this time of year in previous years, sales should have increased, but this year they fell by 30%-50%! 🤯

This is not an isolated phenomenon. Some sellers in the auto parts category even suspect that Amazon secretly changed its policies, causing the disappearance of traffic?

You know, some competing products were cleared out due to video review in the past, and we thought we could "pick up a bargain", but in the end, the traffic and orders did not increase but decreased, which was really puzzling.

“Cold winter” before the big sale?

Many sellers are asking: **Is it normal for orders to decline before the peak season? **In fact, this phenomenon often begins to appear a few weeks before the big promotion, especially on weekends, when the order volume drops sharply. 🔍

One group of sellers believes that this is related to consumers' "consumption downgrade". More and more consumers choose to switch to low-price platforms such as TEMU, SHEIN, and TikTok.

Moreover, Amazon's various expenses (advertising fees, logistics fees, storage fees) have been rising this year, and sellers' profits are getting thinner and thinner. They have to pass these costs on to product prices, which has greatly reduced their competitiveness and caused traffic to be snatched away by other platforms. 💸

Another type of seller said that it is normal for orders to decline before the big promotion every year, and there is no need to be overly nervous. As long as the product ranking does not drop too much, sales will naturally rebound when the big promotion comes. 😎

Not only are orders declining, but competition among sellers is also intensifying.

According to the latest data, by the end of 2024, the number of Amazon sellers will exceed 9.7 million, of which about 1.9 million will be active sellers.

In 2024 alone, 839,900 new sellers will enter the market, which means that more than 3,700 new sellers will join the battle every day! This is not a small number, and the competition pressure is suddenly full! 🔝

What is the market share of Chinese sellers?

The market share of Chinese sellers on Amazon should not be underestimated! Currently, 40% of Amazon merchants worldwide are from China. In Canada and Spain, this proportion is as high as 58% and 51% respectively! Such a large number of Chinese sellers means that the competition for market share is becoming more intense.

As sellers exit the market, is a wave of store closures coming?

Although new sellers are joining in a steady stream, there are also many sellers who close their stores and exit the market.

One seller shared his collection of more than 400 competing stores, 80% of which have closed down.

This phenomenon can be said to be a sign that Amazon's "elimination round" has already begun. If sellers want to survive, they must show their strength! 💪

The big sale is coming, how to deal with it?

Facing the upcoming Black Friday, Christmas and other year-end promotions, sellers should prepare in advance and seize every opportunity!

Although the competition is fierce and the market is unpredictable, as long as we maintain high standards of product quality and service, orders will always come. Only those who persevere to the end will be the winners! 🎯

I wish all sellers great sales in the upcoming promotions, achieve their goals, and make their dreams come true! 🚀