In today's Amazon, we sellers have officially entered the white hat era.

The era of relying on "black technology" to gain popularity has long passed. Now, advertising is like the engine of a car for sellers. Without it, who can run fast? 💨

Especially in today's context of compliance operations, most sellers will agree on one point: in-site advertising is definitely the No. 1 tool for ordering and promoting products, no doubt about it! 🚀

Recently, in addition to the autumn promotion, Amazon has quietly updated several new advertising features in the background, which is really eye-catching. How can we miss this operation?

Keyword Group (Beta) New Features

Recently, Amazon launched a new feature, [Keyword Group (Beta)] , which can simplify the keyword placement process for advertisers. Sellers do not need to conduct tedious preliminary research or manually upload individual keywords.

With this function, sellers can place keywords that are highly relevant to their ASIN category/brand, as well as efficient keywords related to gifts, with just one click.

✅Five suggestions for using the keyword group function:

a. Provide a variety of subject phrases to choose from

b. The system automatically optimizes keyword groups

c. No need to select keyword matching method

d. Bidding settings

e . Effect measurement and optimization suggestions

Please note that although the keyword group function has shown great potential, its specific effect still needs to be verified through extensive testing and feedback from the market.

Therefore, during the use process, sellers still need to maintain an open mind, actively collect data and opinions, and constantly adjust and optimize advertising strategies.

This feature can automatically filter out customer search terms and ASINs that perform well in automatic advertising campaigns, and can add them to your manual advertising campaigns with one click to quickly expand manual keywords and product delivery.

This feature is now available on all sites!

👉 Function entry: Open the campaign manager > Select or create a new product promotion automatic campaign > Target ad group > Search term page

👉 Operation steps:

Step 1. Click "Suggested Keywords" and "Preferred Advertising Product Targets" to view the high-performing search terms or ASINs automatically selected by the system for you.

Or use the filter below to set the filter conditions (currently the filter conditions can support exposure/clicks/cost/orders/click-through rate/conversion rate/ROAS, etc.), and the system will filter out the corresponding keywords and ASINs based on the set conditions.

Step 2. Check all the keywords and ASINs you want to add to the manual campaign, and click "Add to existing manual campaign" in the upper left corner.

Step 3. Follow the system instructions, select the manual campaign and ad group you want to add to, and set the matching method, bid, and budget for these newly added keywords and ASINs.

Step 4. Advertisers can also negate the keywords and ASINs transferred to manual campaigns in the original automatic campaign group with one click (Note: This action may have a negative impact on traffic and conversions, so it is not recommended to negate the keywords and ASINs in the original automatic campaign)

Product labels for Sponsored Products ad groups

👉Function entry: Campaign Manager > Select/Create Product Promotion Ad Group

When sellers select the ASIN they want to promote, they can see the black preferred advertising product label and the green product label above each product in the product list. The meanings of these two labels are different.

Black label: Preferred advertising products. Preferred advertising products are more likely to get clicks within 7 days after promotion.

Green label: It helps people find more suitable products according to the promotion timing.

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The closer it gets to the eve of a big sale, the more small moves Amazon makes. All signs indicate that Amazon is more standardized and strict this year, and every detail must be taken seriously.

In fact, every move made by Amazon is directly related to the profits of sellers. Rather than saying that each frequent change is a timely adjustment by Amazon, it is better to say that Amazon gives opportunities to sellers on the platform. As long as they digest and apply them to store operations in a timely manner, they will "add color" to the store.