Pure dry goods | The whole process of Amazon new product promotion - pure white hat

1. Listing, A+, QA library, keyword library, and evaluation library should be prepared in advance.

2. The keyword library determines the main push words, iterative words, and words required for different advertising stages.

3. After the product arrives, first use the product keyword + ASIN to search in the foreground, check whether the isting is included by Amazon, and then query the keyword tag.

4. When the keyword tag is less relevant to the product itself--before opening the automatic advertisement, check the recommended words in the background to see if they are related to your product and optimize the copy.

5. When the keyword tag is relatively broad--the keywords are relatively relevant but there are still some irrelevant ones, do not open the automatic thousand ads first, and open the manual precise/broad ads to correct the tags first. 6.

When the keyword tag is already accurate--you can directly open the automatic advertisement. Eg: a cup is given a coaster, and the coaster is also included, but it is not accurate.

7. During the first 4 weeks of the promotion period, don't pay too much attention to ac05. The increase in traffic, clicks, and orders is a better state.

8. Determine the pricing strategy, and start the promotion at a normal price or a slightly lower price + prime exclusive discount/coupon.

9. Pay attention to the three dates when the product is put on the shelves. Set them up in the early stage. Don’t put it on the shelves immediately, otherwise your listing will be marked as shipped and it will show pre-sale, wasting the traffic support for new products.

10. Don’t fill in the ST first, concentrate on the title and the main keywords of the five elements.

1. Complete daily/weekly operations.

2. On the second day, do a group of QA

. 3. On the third day, start recording data from the product backend business report. Record negative reviews/Feedback/ Voice of Buyers on Saturday.

4. On the fourth day, do two groups of QA.

5. Track competitor data and new product launches, and develop a new product .

6. On the last day, check the completion of this week's goals and set sales targets for next week. If the initial goal is to reach the last position on the homepage, you can use the tool to check the daily order volume required to reach that ranking and then release the volume. If 10 orders/day are required, then release 12-13 orders every day. There is a safe and stable channel for a week, and 2-3 orders are released every day. Arrange reviews after a week, pay attention to the review ratio, and consider posting a few direct reviews on the 2nd/3rd day.

Goal

1. Let your backend visitor seasion break through 50 as soon as possible. It is expected that more than 10 orders will be issued, and the seasion of the backend business report will break through 50 (every day). It can be pulled up by advertising.

2. The product is stable at 3-5 orders/day, and there are 3 groups of QA

Target

1. Stable 5-10 orders/day, 5 groups of QA + 2 or more evaluations.

2. Pay attention to your conversion rate, keep an eye on the data report, use the tools well, and make sure to record manually in the early stage of new products. Keep an eye on it once a day to cultivate data sensitivity.