The operation team mistakenly thought that there was a huge sales volume on the membership day, but after checking, they found that the products were purchased for free!

The entire market performed very well on Primeday this year. According to Amazon’s official data: Amazon Prime Day 2024 set a new record, with global sellers selling more than 200 million items!

Finally, after careful inspection, I found that I had set the discount intensity for off-site promotions incorrectly, which resulted in the promotion being superimposed on the zero-yuan purchase!

In addition, some customers of Zhaodanmao told me that they were also bought for zero yuan because of carelessness:

Seller A: I did a social media discount, but I haven’t had time to arrange it outside the site. Maybe Amazon affiliates saw it and forwarded it.

Seller B: When I found out that 100 sets had been sold, I went to the front desk and it didn't show up. I don't even know where the overlapping orders came from.

Seller C: The operator forgot to cancel the coupon, so I participated in the flash sale of the PD event and added the coupon. The price was very low, which was equivalent to buying it for free.

Wait for all kinds of weird situations...

During the promotion period, the hottest zero-dollar purchase event among Amazon sellers was when an operator set up a $10,000 coupon!

Moreover, the products sold in this store are of high value, and the operation will probably result in a total loss of all the money!

As an Amazon seller, you must pay special attention: Coupons and [None] type purchase discount codes will be superimposed on all other types of discounts.

If sellers are really not careful, how should they deal with the “0 yuan purchase” crisis?

① Quickly switch to FBM mode and increase product prices, and immediately terminate the discount setting.

② Report the situation to superiors immediately and discuss countermeasures.

③ Contact Amazon customer service immediately and explain the reason for canceling the order. Note that once an order enters the delivery process, it will be much more difficult to cancel.

④ If the above methods do not work, you can also try to contact the relevant service provider for help. 🆘

During the peak season, be sure to check the discount settings carefully to avoid the embarrassing situation of "buying for 0 yuan". 🚫