The Amazon operational minefields that are most likely to trap novice sellers!

New Amazon sellers often encounter various difficulties when operating Amazon stores due to lack of experience.

This article will reveal the operational minefields that novices are most likely to fall into, helping you avoid these traps and successfully develop your Amazon business.

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③ Frequently modify listings

Many novice Amazon operators will, out of curiosity, look at the listings and find problems here and there. They make changes frequently, and in many cases, too many changes will affect the inclusion of authoritative links and the weight of the listings.

Therefore, it is recommended to complete the listing in one step before the sale (you can change it at will before the sale, it will not affect the weight) and write it to your satisfaction. Try not to change the link after the sale.

④ The listing contains infringing trademarks or sensitive words

Many operators sometimes refer to competitor keywords, but do not pay attention to whether they infringe the terms, and do not check the terms with the Trademark Office. In the end, they find that it is the brand, and the brand infringement link is removed, and they regret it. Another one is that they do not check in advance whether there are sensitive words on the link (such as high-quality PVC, health, environmental protection, non-slip, heat-resistant, easy to clean, wear-resistant, preservatives, etc.).

⑤ Failure to calculate the true cost of the correct product

The real cost of a product is mostly the purchase cost + domestic freight + first-leg freight . But in many cases, the first-leg freight is floating. For example, if the European sea freight is now much more expensive than before, Amazon operators must remember that the real cost of the product is not fixed.

⑥ Superposition of off-site and on-site discount codes

Amazon discount code stacking, I believe most operators have made this mistake. When doing promotions, off-site discounts (or social media discounts) and coupons are turned on at the same time, resulting in a big loss. Because off-site discounts and coupons are stacked, two 40% off discounts are turned on, which means an 80% discount. Sellers who need to join the seller communication group, please contact customer service V: FLA66668888

Operations can ask customer service how to open it, let customer service guide, and follow their instructions. Even if there is a problem, you can open a case to cancel the order or apply for compensation from Amazon, or have more people review it when doing promotions.

⑦ Do not check performance notifications or emails

Operations staff must check their mailboxes every morning after work and before leaving get off work in the afternoon to see if there are any urgent emails that need to be processed, just in case.

Many important notifications are in performance notifications and emails, such as account anomalies, closed links, infringement notifications , etc. Amazon also requires a response within 24 hours to buyer messages.

⑧ Adjust the price at will

One is to passively raise the price. This occurs on the link to set the Price and Sale Price. The two prices are very different, the Sale Price expires, and then the original price is restored, and the shopping cart is lost; the solution is to set the Sale Price expiration date to 3 years later . Or do not set the Sale Price .

Another method is to proactively raise prices, with the goal of getting big discounts on social media promotions, so that the price increase and discount will result in less losses. This setting is acceptable, provided that the price increase does not cause the product to be lost in the shopping cart, as some products are discontinued due to high pricing.

The solution is to check the front desk after setting it up to avoid raising prices too outrageously!