Recently, a large number of "0 yuan purchases" have appeared on the Amazon platform again!

The reason for the "0 yuan purchase" was that the automatic recovery function was abnormal, causing expired or invalid coupons to be reactivated, and superimposed with other promotional activities, resulting in extreme discounts, causing the price of goods to become 0 yuan. This operation caught sellers off guard before the peak season and caused heavy losses.

Normally, for "0 Yuan Purchase" orders, sellers can apply for cancellation by opening a case. However, the current situation is that the case no longer handles such issues, and the sellers' complaints are useless.

The phenomenon of 0 yuan purchases on cross-border forums is emerging in an endless stream

Recently, many sellers have encountered problems with price errors and zero-dollar purchases. This is a bug in Amazon. Due to the requirements for setting coupons, Amazon has re-regulated and reformed them.

Recently, a seller reported that he created a large coupon last month, but because the system reported an error, he believed that the coupon was not created successfully.

I would like to add here that the reason for the coupon error encountered by the operator is also very common. That is, after the Coupon was reformed some time ago, the current coupon has two price limits: one is the historical selling price limit, and the other is the most recent lowest price limit.

But later, in order to boost rankings, the operator did a large amount of off-site promotion for this product. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888 At this time, he did not notice that the coupon that was not successfully created before was automatically restored by Amazon, that is, this coupon was automatically created again!

So, with the large coupons and large off-site discounts added together, all the inventory was sold out within a few minutes.

This mistake was not actually due to carelessness in operation or unfamiliarity with the rules, which led to the superposition of various discounts, but was caused by the automatic recovery function of the Amazon system.

Although this kind of tragic case of superposition is rare, it is expected that many cases will occur during this year's Member Day or Black Friday Cyber ​​Monday, so sellers must pay attention!

Have you ever encountered a situation where the price of a product becomes 1 when it is synchronized? This is a bug in Amazon's cross-site synchronization of products, which will cause the price of the product to be wrong.

Due to the exchange rate conversion problem, the price was not converted according to the exchange rate, resulting in price errors. A large number of sellers encountered zero-yuan purchases, and thousands of stocks were sold out in seconds.

For example, if it is sold at 99.99€ in Germany, it will become 99.99₺ in Türkiye, which is 2.85€, 1 Turkish coin = 0.029€

How can sellers avoid discount stacking?

Pay special attention to the peak season at the end of the year. If Coupon/LD/Prime discounts exist, they may be superimposed with other discount codes. If you are not sure whether different types of promotions are superimposed, you can contact customer service V: FLA66668888 and ask the customer to provide this form, which contains a detailed introduction to the promotion superposition logic!

If you need to arrange off-site promotion, you can go to the promotion management to check whether there is an automatically restored coupon to avoid the situation where the coupon was not created successfully;

In fact, Amazon has automatically restored it for you, and then superimposed the coupons and codes, allowing buyers to purchase at zero cost to clear your inventory!