What is Session Percentage? Session Percentage Review

Session Percentage refers to the percentage of page views for product pages that receive the gold shopping cart purchase button in the total page views.

About Session Percentage

Official explanation: Percentageof Sessions that contain at least one page view for a particular SKU/ASIN relative to the total number of sessions for all products.

Chinese explanation: The percentage of visits to at least one page of a specific SKU/ASIN compared to the total number of visits to all products.

Less than 100%

1. Insufficient inventory of goods.

2. Buy buttons may lead buyers to purchase products from other sellers.

3. Unable to use the buy button to purchase your product.

For example, if the condition of the product is "Used" and it is displayed on the "More Buying Options" page.

Notice

This data does not indicate whether your product is available for purchase, but only indicates whether the buyer clicks the buy button to purchase your product after seeing the product page. This data covers all your products (calculated by SKU and ASIN). That is, the number of buy buttons you get when buyers view your product of a certain ASIN on the product detail page within a certain period of time.

effect

Session Percentage data can help analyze the average number of items ordered per visit by a buyer. The calculation method is to divide the number of ordered items by the number of buyer visits. It can also be used to calculate the percentage of page views of the product page that won the buy button in the total number of page views.