Today, let’s talk about some of the advantages, eligibility criteria, and sellers’ experience and feelings about the crossed-out price of the new feature “Price Discount”.

Let me first talk about the seller's experience and feelings

Some sellers have begun to try to set up some products and found that the most intuitive manifestation of the "price discount" function is the appearance of a struck-out price.

* Fee: Free

*The effective time is not clearly stated in the background at present, but it is about 6 hours.

*Minimum discount: at least 5% off the lowest price the buyer purchased in the past 30 days

*The overall operation is similar to the coupon setting, but the coupon needs to charge a redemption fee of US$0.6 each.

*Biggest advantage: Cross-out price

However, some sellers also gave feedback: "The strike-through display shows discounts, which is different from the outlet and LD/BD displays, but there is no significant increase in sales, and it seems to have little effect."

Amazon's "New Price Discount" Official Announcement

With the Price Discounts tool, you can:

• Select the Amazon marketplaces where you want to offer discounted prices and launch the price discounts globally.

• Set limits on the number of days and quantity of discounted items to be offered before the discounted price reverts to the original price.

• Gain insights into global performance with options to view performance by region, Amazon marketplace, and ASIN.

• Target seasonal and perishable items during specific time periods to help increase sales and reduce excess inventory.

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According to Amazon’s official explanation, the advantages of price discounts include:

1. Set the duration: The price discount can last from 1 to 30 days. The discounted price will automatically go live on the start date and will automatically end on the end date you specify.

2. Set a budget: With the budget feature, you can easily offer a discounted price for a certain amount of inventory (the quantity is set by you). Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888 When creating a price discount for a product, you can enter the number of products offered at a discounted price. After the discounted products are sold out, the product price will automatically return to the normal product price.

3. Increase conversion rates: Price discounts can help you increase conversion rates and clear out inventory, including inventory of seasonal items at the end of the season.

4. Product Discovery: Price discounts help increase product exposure and sales, both during and after the launch.

5. Review performance: During and after the price discount, gain insight into the impact of the price discount through performance metrics such as sales, units sold, page views, conversion rate, and sell-through rate.

Eligibility criteria for price discounts are:

1. You must be a professional seller with a seller feedback rating of at least 3.5;

2. The products you need to request must meet the following requirements:

1. The product must be rated at least 3 stars;

2. This function is applicable to new products with no sales records;

3. Discounts must meet the following requirements:

(1) At least 5% off the lowest price the buyer purchased at in the past 30 days, including all special offers, promotions and sales prices from all sellers;

(2) At least 5% discount over the current price;

(3) If the reference price of the product has been verified and is at least 5% cheaper than the reference price,

(4) If the reference price of a product has not been verified, the system will not display the struck-out price or savings amount to the buyer.

Summarize:

• When sellers implement price discounts, sellers who need to join the seller communication group, please contact customer service V: FLA66668888. The reduced price may be displayed as a strikethrough reference price on the search and product details page to highlight the potential savings customers may experience during the price discount.

• It can help increase sales and reduce excess inventory of seasonal products, perishable goods or redundant products during a specific period of time.

• You can perform a variety of operations, such as selecting Amazon stores that offer discounted prices and running price discounts globally; setting a limit on the number of days before the discounted price returns to the normal price, as well as a limit on the number of discounted units; and gaining insight into global performance through the option to view performance by region, Amazon store, and ASIN.

This price discount is a new feature of Amazon. You can try it and see the effect.