Want to make some quick money during Amazon Christmas season? Sharing on-site and off-site product selection/optimization cases!

Christmas is on December 25, 2021. Maomao wrote this article on December 4, 2021. There are still 21 days until Christmas. As one of the major festivals abroad, many foreign friends have already purchased Christmas decorations, gifts, etc. in advance.

According to the latest survey by digital transformation service company Bonial, 53% of consumers plan to buy Christmas gifts on Amazon, far ahead of other e-commerce platforms; 65% of young people aged 18-24 will shop on Amazon, while 45% of those aged 65 and above will do so.

From this, we can see that when preparing for Christmas, most consumers still prefer to shop on Amazon. Today, Zhaodanmao will analyze the potential Christmas products from both the inside and outside of the Amazon platform, so that everyone can take advantage of this wave of traffic at the end of Christmas and make some quick money!

On foreign social platforms, there are often some celebrities or KOLs sharing some new and unique product information.

Amazon sellers need to pay more attention to the following platforms:

Facebook, Ins, Tiktok, twitter, pinterest, reddit, quora, etc.

When browsing on social platforms, sellers who have no idea about developing Christmas products can pay more attention to the recent popular trends on the corresponding country’s sites to see what these foreign consumers are paying attention to.

Since the main off-site promotion of Zhaodanmao is Facebook groups, I would like to share with you the hot-selling Christmas-themed products in FB groups. You can judge the selection direction and trend of Christmas products through the feedback from buyers on social platforms on the posts!

These products are also off-site promotional posts arranged by real customers who contacted Maomao ; the following is only a small part of them, and each product is a hot-selling product with more than 200 off-site orders .

The core keywords of the following products are:

1. Christmas Inflatables Outdoor Snowman

2. Climbing Santa Clauses Hanging Ornaments

3. Gnome Christmas Refrigerator Magnets Set

4. Christmas Balloons Decorations

5. Christmas Tree Skirt with Red Border Trim

6. Christmas Cookie Gift Baking Box

By studying the titles of these 6 products, Maomao was able to find that these sellers put Christmas-related core words at the very front of the titles, and then asked Maomao to help post outside the site to attract traffic, boost sales and rankings, and improve the weight of the Listing; usually Maomao would use Amazon's ABA or third-party service provider software, such as SellerSprite, to collect and organize words with high search trends in early November, and then optimize the keywords into the Listing in early December based on their own product features.

From this we can conclude that experienced sellers will pay special attention to placing words with a skyrocketing search volume trend in the past 30 days in the core position when optimizing the listing before the Christmas season, in order to increase product exposure.

Zhaodanmao uses software from a third-party service provider to select Christmas products for your reference:

Cat selection parameters:

• Average monthly sales: ≥3000

• 30-day search trend: >100%

• Contains keywords: Christmas

• Chance score: 7

After combining the off-site feedback from social platforms and the data screening of third-party software, the resulting Christmas season products are: holiday decorations christmas

However, Christmas decorations are not a standard product. There are many possibilities for this product. Combining the popular Christmas products in posts outside the site, Christmas decorations are also included . If you are not customizing your own Christmas decorations, you can refer to styles with higher monthly sales and shorter shelf time to choose your own Christmas season product.

In addition, seller friends can also refer to the product selection methods on Zhaodanmao to choose suitable Christmas products, such as common Christmas products: Christmas cards, Christmas trees, Christmas tree decorations, etc.

• Add holiday-related search terms to the listing in advance

You can use third-party service provider tools or Amazon's own ABA tool to search for Christmas keywords. These tools will show that the closer to a special holiday, the higher the search index of related holiday keywords will be. Sellers can then use these keywords to gain traffic, through common shopping terms and consumer hot search terms during the Christmas season, combined with their own products and select appropriate keywords, and deploy these peak season hot search terms in the listing in advance, which will give the listing a greater weight and competitiveness in the search results page.

References before and after title modification:

Before modification: Fine Jewelry Gifts Birthstone Necklaces for Women

Modified: Fine Jewelry Christmas Gifts Birthstone Necklaces for Women

• Deploy advertising in advance for Christmas season buzzwords
  

Enable manual precision matching advertising for the Christmas season keywords that have been optimized and deployed in advance ; if conditions permit, you can place orders to purchase products based on the advertising words to accumulate the weight of the advertising group in advance , so that when the traffic arrives, the weight and quality of the advertising group will be better than other competitors.

• Comply with the rules and operate in compliance with regulations

Looking back at Amazon’s Prime Day and Black Friday this year, it is not difficult to find that Amazon’s strict inspections before the big promotions are getting more and more stringent. Therefore, before the holiday promotions, you must operate in compliance. The closer to the peak season, the stricter the inspections by Amazon. I believe that veteran sellers have a deep understanding of this!