What! Big changes to POST functionality

Amazon POST is a marketing tool for brand sellers, designed to increase brand visibility and influence on the Amazon platform. It allows brand sellers to post product-related posts on Amazon to attract consumer attention and interaction. Amazon POST has the following functions.

Improve brand exposure: Through the POST function, brand sellers can display their products to more potential consumers and increase brand awareness on the Amazon platform.

Promote user interaction: Amazon POST allows sellers to interact with consumers, answer their questions about products, and resolve their concerns, thereby increasing consumers’ trust in the brand.

Marketing promotion: Sellers can share information such as product features, promotions, usage tips, etc. in POST to attract consumers to purchase products.

Enhance brand image: Through POST, brands can showcase their expertise, values and after-sales services, which helps to establish their brand image.

Understand consumer needs: Sellers can use POST to understand consumers’ opinions and suggestions in order to adjust product strategies and optimize customer service.

Improve conversion rate: Amazon POST helps increase product page visits, thereby increasing product purchase conversion rates.

You can create and manage POST directly in the advertising platform! The threshold for using POST is lowered. Before the function update, the brand flagship store was the pass to create a website. But now, you no longer need to go through the brand flagship store. You can publish a website by logging in to the advertising platform. The threshold for use has been greatly reduced, allowing more sellers to meet the conditions for use, greatly increasing the usage rate of posts and providing more sellers with a display channel.

After migrating posts to the advertising platform, you can complete tasks more efficiently in one centralized location. In addition to streamlining daily workflows, it makes it easier to manage brand flagship stores, POSTs, and other advertising campaigns. You can also create and manage reusable brand identity assets.

Notes on POST

1. Each picture is only allowed to be published once. Duplicate submission will result in failure of publication. Be sure to pay attention to the copyright of the picture and avoid plagiarism. It is recommended to use AI to create more exquisite scene pictures.

2. You must work hard on the copywriting. You can write some opinions about the product, precautions, maintenance matters, brand stories, new product reminders and outfits, etc. Pay attention to embedding words. The focus of attracting traffic has always been embedding words.

3. You can add up to 10 ASINs, but you cannot add parent or bundled ASINs. You can only add child ASINs.

4. You can choose to schedule the publishing time, so it is recommended to set a fixed time for each post and try to post one every day.

5. Generally speaking, it may take 2-3 days to successfully publish for the first time, so please be patient. After a period of time, the publishing speed will increase significantly, and it can generally be successfully published within two or three hours.

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