What is FNAC? FNAC Review

Platform Introduction

FNAC's business has covered eight countries, including France, Belgium, Brazil, Monaco, Morocco, Portugal, Spain and Switzerland. It has a total of 189 stores worldwide, 115 of which are located in France, 9 in Belgium, 12 in Brazil and 25 in Spain. It has 9.32 million independent visitors per month. Its main categories include electronic products, cultural audio-visual products, home furnishings and kitchenware, etc.

According to the data analysis of Lengow France, the audience user characteristics of the FNAC online platform are as follows: female consumers account for 54%, male consumers account for 46%; the main user group is aged 35-49; 40% of members are middle- and high-income groups.

FNAC adopted the following promotion strategies: email marketing, banner advertising, product homepage recommendation, SEO&SEM, social network promotion, online price comparison website and affiliate marketing.

FNAC admission requirements

1. If you are an individual seller, the entry requirement for FNAC is to have a French mobile phone number and address;

2. If you are entering as a company, you will be required to provide a mainland business license or a Hong Kong BR business license;

3. FNAC requires experience in cross-border e-commerce platforms, and must provide store links such as Cdiscount, eBay, and Amazon. Stores with good sales and high reviews will be given priority;

4. FNAC requires a high level of French proficiency. If you or your employees have a CET-8 level of French or a local French person operates it, it is relatively not that difficult;

5. It is much easier for branded products to apply for FNAC admission than for unbranded products.

cost

The monthly platform fee is 39.90 euros, 9.5%--15% and different commissions are charged according to different categories

Hot selling categories

Computer peripherals, mobile phone peripherals, toys, digital products

Platform Features

1. French localization: FNAC's requirements for French are stricter than those of CD and PM platforms;

2. Suitable for brand owners and boutique merchants;

3. Focus on brand effect and consumer experience: Brands and overseas warehouse sellers will have advantages

Platform Advantages

1. High popularity and considerable traffic;

2. The preferred platform for brands or boutique merchants;

3. Fast order placement, suitable for creating hot-selling products.

develop

In 1991, the first Fnac store opened in Berlin.

In 1993, the first Fnac store opened in Madrid, Spain.

In March 1996, François-Henri was appointed Chairman of Fnac and opened two stores in France.

In 1999, the first Fnac store outside of Europe opened in São Paulo, Brazil.

In 2009, FNAC officially launched its online sales platform, focusing on electronic products, cultural audio-visual products, home furnishings and kitchenware. In addition to its online sales platform, the company also has mobile apps and offline stores.

In 2011, Fnac opened its first store in Africa.

At the beginning of 2015, FNAC became the preferred e-commerce website for the French; and opened 184 branches in 2015.

In 2016, Fnac achieved a turnover of 3.9 billion euros, with an average monthly visitor volume of more than 10 million, more than 20 million loyal customers, more than 5.3 million members and more than 3,000 professional sellers.

Acquisitions

In April 2016, French cultural and technological product retail group Fnac announced that it had defeated its competitor Conforama (specializing in home furnishings) and acquired electrical appliance retailer Darty for 1.16 billion euros.

References

• 1. French retail group Fnac beats competitors to successfully acquire Darty: European Times [cited on 2016-04-24T16:00:00.000Z]
• 2. French e-commerce company Fnac expands into black Africa and wins two cities: Sohu [cited on 2015-09-25T16:00:00.000Z]
• 3. These four e-commerce platforms have great opportunities in tapping into the 62.9 billion French market: china-ef [cited on 2017-06-18T16:00:00.000Z]